Pamela Wilson says, “We love writers around here. Have you noticed?Professional writers. Aspiring writers. Struggling writers. Successful writers. Writers of all kinds!To show our appreciation, we put together a free ebook for writers called WORD. Because in our experience, writers are also readers, so an ebook seemed like the perfect delivery system for our information.We gathered our best articles-written-for-writers from people like Sonia Simone, Brian Clark, Stefanie Flaxman, Beth Hayden, and this other writer you may know. 😉Download WORD: Writers Offer Reliable Directionword-ebookHere’s... [...]

Kelly Exeter says, “Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long.But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely communicate their thoughts? Why would that be the case?Most likely it’s because your online presence doesn’t actually sell your writing services.If potential clients don’t know you’re a... [...]

Chris Munch says there’s a simple solution to the low traffic and low sales many marketers experience; he says it can mean ” the difference between getting 10 visitors or 10,000″.What is it? A Great Headline. Your headline is what makes readers want to find out what you have to say. Newspapers have learned this lesson long ago. Their best writers write the headlines.Good headlines are the key to profitable, low cost-per-click PPC and paid traffic campaigns. The more clicks you get, the lower your cost per click will be. And the more attention your links in the search results... [...]

Pamela Wilson says, “If you aspire to make a comfortable income from your writing, you’ll find inspiration in the stories of the three people we’re featuring in today’s Certified Stories article.This group comes direct from our Certified Content Marketer page here on Copyblogger.You know what I liked best about their answers? That they were pleasantly surprised that writers can indeed make a healthy living doing what they do best.I love hearing stories like that — they make our efforts here at Copyblogger worthwhile.By the way, don’t miss the WORD ebook we developed specifically... [...]

Pamela Wilson says, “In today’s world, the writer runs the show.Not just any writer, of course. The pennies-a-word scribe may barely scrape by. But the quality professional writer — the writer who demonstrates high value and trust from the moment of first contact all the way through to delivery of the final word — that person writes his own ticket to success.Quality professional writers command attention online, whether they do it for themselves or for the businesses they represent. Writers influence behavior, help form opinions, and drive people to take action.Great writers are... [...]

Wendy Keller says, “There are just 3 simple principles to writing good copy. “Copy” in this instance means anything written by you or your company which is meant to attract customers to your business. The same 3 principles apply whether you are trying to increase donations to your non-profit, trying to convince people you are the best doctor in town, or working hard to sell someone your product.To help you remember the 3 principles most easily, here they are in A-B-C format:A is for Always.Always think about the other person when you’re writing copy. What does the reader... [...]

Henneke says, “In this overcrowded online world, do you ever wonder why people would listen to your advice?I used to feel the same way.I didn’t understand why people would read my writing tips when the web is awash with writing advice from people more experienced, more knowledgeable, and more authoritative than me.Why would anyone listen to me?I’ve learned that mindset was flawed.When I learned how to write well, a new world opened up. I connected with people across the world. I built a thriving blog. People started listening to my advice — and more importantly, they acted on it”.How... [...]

Lane Shefter Bishop says, “Business proposals can be frustrating.The people sifting through numerous campaigns and pitches have usually seen 100 just like yours before their morning coffee. So how can you grab their attention? Will your work stand out in a painfully crowded marketplace?As a book-to-screen producer, I’ve learned that whether for film, marketing or real estate, the answer is surprisingly simple: Carefully craft a powerful logline as your opening sentence.Notice I wrote simple — not easy.Most people have heard of a one-liner, or even an elevator pitch, but three... [...]

Brian Clark says, “One of the most repeated rules of writing compelling copy is to stress benefits, not features.In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.This is one rule that always applies, except when it doesn’t.We’ll look at the exceptions in a bit.Fake benefitsThe idea of highlighting benefits over features seems simple. But it’s often tough to do in practice.Writers often end up with fake benefits instead”.Does Your Copy Pass the ‘Forehead Slap’... [...]

Sami Rusani says, “Selling is an essential skill I believe every entrepreneur should possess.You could have the best product or service in the world, but if you don’t know how to sell it, no one will buy it.Most people learn how to sell person-to-person, which is a must, but few learn the art of copywriting; salesmanship in print. Have you ever been enticed to click on one of the “recommended links,” below an article you just read?Have you ever bought a course, a product or a service online, because the words felt like they described every problem have experience and a solution you... [...]