A purpose-driven brand places its core mission at the centre of every decision, going beyond profits to create meaningful social or environmental impact. Such brands build deeper trust and long-term loyalty because consumers increasingly value authenticity, ethics, and positive change.Content Marketing Institute has published a new video, ‘Craft A Purpose-Driven Brand’.Consumers expect more from brands these days. They want to support businesses that align with their values.Content Marketing... [...]

Influencer collaborations are becoming central to content marketing, blending authenticity with targeted reach to drive higher engagement. As audiences crave relatable voices, brands increasingly rely on creators to humanise messages and amplify trust.Content Marketing Institute contributor Ann Gynn has published an article analyzing the impact of influencer collaborations on content marketing results.She says, “Brands miss out when they limit their definition of influencer marketing to the trendy creators who dominate social media.Experts and other well-known professionals... [...]

Content Marketing Institute has published a new video, ‘Gratitude Beats AI Pressure’.The CMI team says, “In 2025, marketing teams became stuck in a fear-driven cycle, rushing to implement AI and produce more content faster because they feared falling behind. This “we have to” mindset turns work into a guilt-driven race where teams risk losing sight of what actually matters to their audience. Rather than chasing speed, Robert Rose suggests shifting to a lens of gratitude. Viewing marketing... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Navigating Content Marketing Amidst the Rise of AI’ featuring Tom Capper.In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.MOZ [...]

Digital Marketing Depot is hosting a webinar, ‘Top Plays From 100+ Events That Generated $18M in Pipeline’ on Wednesday, December 3, 2025, at 1.00 pm EDT.The DMD team says, “Goldcast hosted 100+ events this year, driving over $18M in pipeline…and they are ready to share exactly how they did it.In this behind-the-scenes session, Goldcast’s Cindy Dubon (Director of Growth Marketing), Anand Patel (Sr. Director of Product Marketing), and Alex Bleeker (Sr. Director of Brand and Content) will break down the event strategies, workflows,... [...]

Quality content marketing courses are essential for helping learners master strategy, storytelling, analytics, and channel-specific skills that drive real business outcomes. They provide structured, practical guidance that keeps professionals updated with the latest trends, tools, and industry best practices.Copyblogger contributor Tim Stoddart has published an article featuring the analysis of eight content marketing courses.He says, “Most content marketing courses look similar on the surface. They all offer video courses with action items for users and the advice is usually... [...]

Content Marketing Institute has published a new video, ‘How To Become a LinkedIn Star’.The CMI team says, “Most LinkedIn success stories feature a polished executive, a seasoned entrepreneur, or an established content creator. Heike Young is the “everyperson” of LinkedIn video. Her journey to 40,000-plus followers began after she texted friends, “What tool do I even use to edit videos?”Though Heike has held content strategy positions at Microsoft and Salesforce, she was a social video... [...]

A content audit is crucial for evaluating the relevance, accuracy, and performance of your existing content. It helps you identify gaps, outdated pieces, and optimization opportunities to ensure your content strategy stays effective and aligned with user needs.HubSpot contributor Anna Rubkiewicz has published an article highlighting the content audit tools that actually drive growth.She says, “A content audit tool is software that inventories, analyzes, and recommends improvements for website content.Here are a few reasons why marketing teams run content audits:To improve rankings. Audit... [...]

Checkbox marketing refers to doing the bare minimum—ticking off tasks without real strategic intent—resulting in shallow campaigns that fail to create impact. Moving beyond this mindset enables brands to focus on meaningful execution, deeper engagement, and outcomes that truly drive growth.Content Marketing Institute has published a new video, ‘Break Free of Checkbox Marketing’.The CMI team says, “The most successful content strategy you’ll ever build might require throwing out every playbook... [...]

Content orchestration streamlines how businesses plan, produce, and distribute content across multiple channels, ensuring consistency and efficiency. It helps teams manage workflows smoothly so the right content reaches the right audience at the right time.Content Marketing Institute has published a new video, ‘Shift to Content Orchestration’.The CMI team says, “Marketers thought 2025 would be the year their AI investments paid off. However, as 2026 approaches, teams are still overwhelmed by coordination challenges,... [...]