The latest article on ‘MarketingProfs’ is titled “Four Marketing Data Predictions for 2014”. Dan Darnell says, “Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action. The promised land of Big Data certainly exists, but getting there isn’t as simple as pressing a button. Industries... [...]

MarketingSherpa has published an article titled “Does email produce an ROI?”. Daniel Burstein says, “‘Gamification. Big data. Social local mobile marketing. As we kick off 2014, be ready for more hype about marketing tactics. While everyone who writes about the marketing industry gets giddy about what could be, in this week’s chart, we wanted to focus on what already is. Let’s take a look at the tried-and-true tactic of email marketing. Is it producing an ROI?“. Does email produce an ROI? MarketingSherpa  [...]

The latest post on ‘ReadWrite’ is titled “Top Big Data Trends Of 2013”. Michael Singer says, “Thank the U.S. National Security Agency for bringing Big Data onto the national stage. The agency’s questionable use of data mining and analysis in the name of national security raised Main Street’s awareness of Big Data like never before. Making sense of a wellspring of unstructured and structured information: What do we like? What did we buy? What do we do? These questions have proven extremely valuable to companies large and small, as well as local and worldwide organizations“. Top... [...]