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Thursday, March 28, 2024

Archive for the 'Big Data' Category

‘Tools And Tactics For Leveraging Big Data’ – ‘The Forrester Blog’

Laura Ramos says, “Phoenix in the summer. To say it’s “hot” is an understatement. Weather reports predict a rather balmy 92 degrees F for Thursday of this week. Mild compared to the last time I attended the Marketing Technology Summit, co-sponsored by the Phoenix chapter of the BMA and the Arizona Technology Council. This year’s hot topic is big data — one of the four market imperatives Forrester believes will help companies to thrive in this digital age where buyers, business-to-business included, control most aspects of the purchase process. I’m... [...]

‘Planning Your Big Data Strategy: Five Keys To Success’ – ‘The Forrester Blog’

Martha Bennett says, “To compete in the age of the customer, it’s essential to make the most of the data you have access to, whether it’s from internal or external sources. For most organizations, this implies a need to review and challenge existing approaches to how they capture, process, and use data to support decision-making. But it’s important first of all to move beyond a technology-centric view of big data. This is why at Forrester, we define big data as: The practices and technologies that close the gap between the data available and the ability to turn that data into business... [...]

‘The top four applications of Big Data in marketing’ – ‘Econsultancy’ Blog

Matthew Whitehead says, “Marketers live in a world that is creating 2.5 exabytes of data each and every day. This provides both a challenge and an opportunity to marketers. How can they process and harness big data in faster and more innovative ways to deliver deeper insights and improved business performance?”. The top four applications of Big Data in marketing ‘Econsultancy’ Blog  [...]

‘CRO Statistics: How to Avoid Reporting Bad Data’ – MOZ Blog

Craig Bradford says, “Without a basic understanding of statistics, you can often present misleading results to your clients or superiors. In this post I want to cover the main aspects of planning, monitoring and interpreting CRO results so that when you do roll out new versions of pages, the results are much closer to what you would expect. I’ve also got a free tool to give away at the end, which does most of this for you”. CRO Statistics: How to Avoid Reporting Bad Data MOZ Blog  [...]

‘Amazon CTO: Big Data May Also Lead To Big Problems’ – ‘ReadWrite’

Matt Asay says, “The machines have taken over; the future of the Internet of Things is already here. Across a dizzying array of applications, machines are generating copious quantities of data, most of it being pushed to the cloud for storage, processing and analysis. As Amazon CTO Werner Vogels told attendees at the MongoDB World conference, however, we may not always like the consequences of the Big Data that we’re producing. Big Data? Big Deal Data today is very big, but not because it resides on mammoth mainframes or resides on huge, centralized databases. Nor is it big because any... [...]

‘The 4 V’s in Big Data for Digital Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The 4 V’s in Big Data for Digital Marketing”. Jason Bowden says, “Digital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a few marketers take the time to keep tabs on the big data flowing across the different aspects of their marketing campaigns. This time around, there is no way of stopping the surge of big data explosion upon the emergence of better online marketing analytic tools, mobile marketing schemes, internet technology and social media platforms.... [...]

‘The Data Digest: Why Pinning Isn’t Winning In Europe’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Data Digest: Why Pinning Isn’t Winning In Europe”. Anjali Lai says, “In her recent report, my colleague Reineke Reitsma revealed that European consumers interact with a diverse suite of social networking sites, with Facebook and YouTube leading in terms of consumer engagement. Pinterest, however, is an outlier: European consumers demonstrate minimal interaction with Pinterest compared with both other social media sites and their US peers. According to Forrester’s Consumer Technographics® data, 18% of US online adults... [...]

‘Big Data’s Big Meaning For Marketing’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Big Data’s Big Meaning For Marketing”. Fatemeh Khatibloo says, “Big data this, big data that. Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems. Let’s be honest though: these tools and technologies alone simply won’t solve the big data challenge. But the effect of all that media and market hype? A lot of confusion and mistrust on the part of marketing leaders about what big data really is, what it can do, and... [...]

‘Big Data: The long road to enlightenment’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Big Data: The long road to enlightenment”. Guy Mucklow says, “At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry. The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems. Big data is such a contentious issue these days, mostly down to the overuse in marketing headlines and sound-bites.... [...]

‘Marketers and Big Data: Barriers, Budgets, and Opportunities’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Marketers and Big Data: Barriers, Budgets, and Opportunities”. Ayaz Nanji says, “Half of marketers are enthusiastic about the role of Big Data in marketing, and another 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions. The survey of 370 marketers who attended the DMA Annual Conference and Exhibition found 14% are uncertain about the role of Big Data, 3% are tepid regarding it, and just 1% are disillusioned. However, whether an organization has already invested in Big Data has a significant... [...]


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