PPC skills combined with automation allow marketers to manage campaigns more efficiently while improving targeting and ROI. With the right expertise, automation transforms paid advertising from manual optimization to strategic, data-driven growth.Search Engine Journal contributor Benjamin Wenner has published an article featuring the PPC skills that won’t be replaced by automation.He says, “The best PPC specialists aren’t just campaign managers. They’re business consultants who happen to use paid advertising as their primary tool. As automation handles... [...]

Marketing dashboards can mislead when they focus on vanity metrics and surface-level trends instead of real business impact. Without context and critical analysis, dashboards risk driving confident decisions based on incomplete or distorted data.HubSpot has published a new podcast episode titled ‘How to Integrate AI Into Your Marketing Workflows’.Ann... [...]

Digital advertising is entering a new phase. AI is moving from experimentation to execution, channels are converging, and marketers are under increasing pressure to drive performance across more platforms with greater precision.Adweek is hosting a webinar, ‘ Digital Advertising Trends Defining 2026’ on Wednesday, February 18, 2026 at 1.00 pm ET.The Adweek team says, “Join Ryan Joe, editor in chief at ADWEEK, along with leaders from Smartly and TD Bank, for a look at key findings from Smartly’s 2026 Digital Advertising... [...]

There is a strong need for keyword research insights to help SEOs understand user intent, search demand, and emerging trends across both traditional and AI-driven search. These insights guide content strategy, improve relevance, and ensure optimization efforts align with how audiences actually search and ask questions.seoClarity has published a new guide, ‘Keyword Research Insights SEOs Need in 2026′.Mark Traphagen says, “Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods... [...]

There is a growing need to optimize for AI search as users increasingly rely on generative engines and AI-powered results for answers and recommendations. This requires clear context, structured data, authoritative content, and intent-focused optimization so AI systems can accurately understand, trust, and surface your brand.Search Engine Land contributor Nicola Agius has published an article featuring 12 proven LLM visibility tactics to to optimize for AI search.She says, “This week, four of the industry’s most trusted voices — Lily Ray, Kevin Indig, Steve... [...]

There is a growing need to automate SEO workflows to handle keyword research, content optimization, technical audits, and performance tracking at scale. Automation saves time, reduces errors, and allows teams to focus on strategy while responding faster to algorithm and AI-driven search changes.Search Engine Land contributor Roslyn Ayers has published an article featuring seven custom GPT ideas to automate SEO workflows.She says, “Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows.If you don’t have access to paid ChatGPT,... [...]

Dana DiTomaso of Analytics Playbook has published a new video ‘How to Know If People Actually Read Your Content’.She says, “In this video, I’ll show you:Why page views and engagement rate can’t answer the “did they read it?” questionHow content consumption measurement combines dwell time + scroll depthThe four behavior types that help you diagnose WHY content isn’t being readHow to set this up on your own site (WordPress plugin – if you use WordPress – and GTM containers included)”.Analytics Playbook [...]

SEO in 2026 is driven by AI-powered search, where visibility depends on content quality, topical authority, and how well information is structured for machine understanding. Success requires optimizing for user intent across search engines, AI overviews, voice, and multimodal discovery—not just traditional rankings.Peak Lora contributor R. Herath has published an article on SEO myths in 2026.He says, “SEO myths in 2026 are usually not “new”. They are old ideas that sound logical, so they keep spreading, and they keep wasting time. In this post, I will share 15 SEO... [...]

AI personas for marketing use data and machine learning to model ideal customer behaviors, preferences, and intent more accurately than static profiles. They help marketers personalize messaging, channels, and timing at scale, leading to higher engagement and conversions.Orbit Media Studios has published a new video, ‘How to Make AI Personas for Marketing’ featuring Andy Crestodina.The Orbit Media team says, “In this video, we show you how to create AI personas that help you see your marketing through your audience’s eyes.... [...]

Driving performance with demand generation is essential to create awareness, capture high-intent leads, and nurture them into qualified opportunities. A strong demand gen strategy aligns content, paid media, and analytics to accelerate pipeline growth and improve ROI.Watch latest Google Ads podcast episode ‘How to Drive Performance with Demand Gen’.It covers the following:Demand Gen’s Role in Customer JourneysDemand Gen’s Ad Matching EvolutionNew inventory sources for Demand GenCreative strategies for Demand GenOptimizing Product Feeds... [...]