Customer service in marketing builds trust, strengthens brand loyalty, and turns satisfied customers into brand advocates. It enhances the overall customer experience, leading to repeat business and positive word-of-mouth promotion. HubSpot contributor Anna Rubkiewicz has published an article featuring 70+ customer service statistics to know in 2025. She says, “HubSpot surveyed 1,400 customer service leaders to find out what challenges they’re facing, their goals, and how they use technology to deliver excellent customer service. Download our free report to learn how service teams across... [...]

Data in content marketing helps brands understand audience behavior, refine strategies, and create highly targeted, relevant content that drives engagement. It enables informed decision-making, improves ROI, and ensures marketing efforts align with real customer needs. Content Marketing Institute is hosting a webinar, ‘Smarter Content, Smarter Data: Moving from Noise to Strategy’ on Wednesday, August 13, 2025, at 1.00 pm ETD. The CMI team says, “Marketers are under pressure to produce more, personalize everything, and stay ahead of constant change. In this fast-paced digital event,... [...]

Content Marketing Institute contributor Robert Rose has published an article answering the question, ‘Do Reach and Frequency Still Matter in Marketing?’. He says, “Just a few months ago, Cloudflare CEO Matthew Prince shared a statistic that should hit every marketer like a cold splash of water: In 2025, it takes 15 Google crawls to generate a single visitor, up from just 0.5 a decade ago. That’s a 30x drop in efficiency. Even worse, OpenAI scrapes roughly 1,500 pages for every one visitor it sends back. These stats signal two big bummers when it comes to the classic marketing... [...]

Content Marketing Institute has published a new video, ‘Reframe Reach and Frequency To Build Marketing Momentum’. The CMI team says, “As algorithms increasingly control the levers of content visibility, reach and frequency have lost their marketing power and purpose. Rather than chasing these campaign-centric ideals, Robert Rose suggests building narrative strategies that drive community and retain audience attention. Read this week’s Rose-Colored Glasses for his plan on how to do it.” Content Marketing Institute  [...]

An Instagram content plan outlines what, when, and how to post to maintain consistency and engage your target audience effectively. It helps align visuals, captions, and hashtags with brand goals, ensuring steady growth and stronger audience connections. Search Engine Journal contributor Donna Almonte has published an article featuring eight steps to create an Instagram content plan. She says, “To support your brand’s conversion and success, this guide has a free Instagram content plan template and helpful tips that you can customise for your brand. So, let’s try to capture some of... [...]

AI marketing uses machine learning and data analytics to automate, optimize, and personalize campaigns for better customer engagement. It empowers brands to predict trends, deliver targeted content, and achieve higher ROI with greater efficiency. Search Engine Journal is hosting a webinar, ‘6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets’ on Thursday, August 21, 2025, at 2.00 pm ET. The SEJ team says, “This webinar challenges the “set it and forget it” myth that’s costing brands thousands, and reveals... [...]

In 2025, content marketing is essential for standing out in an AI-driven, competitive digital landscape where personalized, value-rich content drives trust and conversions. It enables brands to connect authentically with audiences, adapt to evolving search trends, and maintain long-term relevance. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘5 Reasons Your Content Is Failing and How to Fix It’ featuring Scott Murray. It covers the following: Why Do Marketers... [...]

Claude is an AI chatbot developed by Anthropic, designed to provide safe, helpful, and conversational assistance. It excels at tasks like writing, summarizing, and reasoning while focusing on user safety and ethical AI principles. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How to Turn Claude Into a 6 Person Marketing Team’. It covers the following: Marketing Prompts for Immediate Use HubSpot Data Integration Process Claude... [...]

Starting a marketing agency involves building a strong brand identity, defining your niche, and offering services that solve clients’ real business challenges. Success depends on strategic planning, networking, and delivering measurable results that build trust and long-term relationships. Copyblogger’s Tim Stoddart has published an article featuring six steps to start a marketing agency in 2025. He says, “Marketing agencies are excellent businesses because they don’t require any money to start, and you make money more or less immediately. This is the step-by-step blueprint for... [...]

Content marketing with AI leverages advanced tools to create, personalize, and distribute content more efficiently, enhancing audience engagement. By analyzing data and trends, AI helps marketers craft targeted, high-impact strategies that deliver measurable results. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Speed up Content With AI’ featuring Andy Chadwick. The MOZ team says, “In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain... [...]