Neil Patel has published a new video, ‘Why the Smartest Brands Don’t Chase the Algorithm Anymore’.In this video, you’ll learn: Why audiences are rented but communities are owned The WordPress model most marketers completely ignore How to define a shared problem instead of promoting your product Why small, recurring gatherings beat big events every time How to create member-to-member value (not a fan club) Why difficulty is the entire point — and the advantage.Neil Patel’s... [...]

Getting cited in AI Overviews is crucial for maintaining visibility as users increasingly rely on AI-generated answers instead of traditional search results. Being cited signals authority and trust, helping brands drive credibility, traffic, and influence in an AI-first search ecosystem.Search Engine Land has published a new video, ‘5 Ways to Get Cited in AI Overviews (Most SEOs Miss These)’.It covers the following:A blueprint... [...]

AI skills are essential in marketing to analyze large volumes of data, predict customer behavior, and deliver highly personalized campaigns at scale. They enable marketers to automate processes, optimize performance in real time, and stay competitive in an increasingly AI-driven digital landscape.HubSpot has published the latest episode of the ‘5 AI Skills You MUST Master in 2026 (Or Risk Your Job)’.This... [...]

Social Media SEO integrates search optimization with social media strategies to increase content discoverability across search engines and social platforms. By optimizing profiles, hashtags, keywords, and engagement signals, brands can boost visibility, authority, and organic reach.Neil Patel has published a new video, ‘How to Master Social Media SEO in 2026’.In this video, you’ll learn: Why Instagram, TikTok, and YouTube are now primary search engines How feed-based discovery replaces... [...]

ChatGPT and AI Overviews are reshaping SEO by shifting visibility from blue links to AI-generated answers that prioritize context, authority, and structured information. SEO strategies increasingly focus on being cited and referenced by AI systems, not just ranking on traditional search result pages.Search Engine Land has published a new video, ‘How to Get Cited in ChatGPT & AI Overviews (5 SEO Tactics That Actually Work)’.The SEL team says,... [...]

ContentSquare has published a new report, ‘How to Measure Product Success.’Most teams track what’s easy to measure, like the number of new features launched and user counts. But tracking outputs doesn’t tell you if you’re actually succeeding. In this new report, presented by Contentsquare, you’ll find a clear, actionable path for measuring performance by focusing on outcomes that matter. Learn what questions to ask about the top five metrics used by industry leaders—breadth, frequency, depth, usability, and sentiment—and start building your own product... [...]

Authentic branding and SEO work together by aligning a brand’s true voice, values, and expertise with search intent, helping content feel trustworthy rather than engineered. When authenticity drives SEO—through original content, consistent messaging, and real user value—it builds long-term visibility, credibility, and sustainable rankings.Search Engine Journal has published the latest podcast episode, ‘Secret to Survival in SEO: Authentic... [...]

HubSpot has published the latest episode of the ‘Watch Tina Huang Build a World Class Ai Agent With GPT & N8N’.This video covers the following:Starting Smart with AI WorkflowPreventing Customer Churn with AIAI-Powered Customer Issue ResolutionEssentials of Agentic Workflows Domain Expertise Drives Agentic Systems.HubSpot [...]

Search Engine Land has published a new video, ‘Ask the PPC winners of the 2025 Search Engine Land Awards’.The SEL team says, “Wrap up SMX Next with a live Q&A featuring select winners of the 2025 Search Engine Land Awards! Bring your burning PPC questions to the table… who better to give perspective and advice on your paid search queries than (officially!) award-winning, in-the-trenches experts? This exclusive session is 100% Q&A-powered…... [...]

Brand discoverability is crucial because it determines how easily potential customers can find and recognize a brand across digital and offline channels. Strong discoverability increases awareness, trust, and engagement, ultimately leading to higher conversions and long-term brand growth.MarketingProfs is hosting a webinar, ‘How to Make Your Brand Discoverable in 2026’ on Thursday, January 15, 2026, at 1.00 pm ET.The MarketingProfs team says, “Search is changing fast.And if your brand isn’t showing up in AI answers,... [...]