Search Engine Journal contributor Brooke Osmundson has published an article highlighting four reasons why your Google Ads clicks are down and what you need to do.She says, “A click drop in your Google Ads account can feel like the floor just moved under your account.Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors.Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with data), whereas a recent study of Shopify sites by Littedata found the average CTR was just 1.4%.So,... [...]

Agentic AI is needed in marketing to autonomously plan, execute, and optimize campaigns in real time based on goals, data, and user behavior. It reduces manual effort while enabling faster decisions, personalization at scale, and continuous performance improvement.Content Marketing Institute has published a new video, ‘Build an Authority Ladder For Agentic AI’.The CMI team says, “Agentic AI is reshaping marketing, but it’s also reopening... [...]

Agentic AI in marketing uses autonomous systems that plan, decide, and execute campaigns with minimal human intervention, from audience targeting to budget optimization. It enables always-on, self-learning marketing operations while marketers focus on strategy, creativity, and governance.Content Marketing Institute has published a new video, ‘Agentic AI in Marketing: Unlocking Real Value Beyond the Hype’.The CMI team says, “Agentic AI is redefining marketing,... [...]

In 2025, boosting digital marketing efforts is crucial as consumers increasingly rely on online platforms for decisions and purchases. Stronger digital strategies ensure visibility, engagement, and competitiveness in an AI-driven marketplace.Semrush contributor Sergei Bezdorozhev has published an article featuring 11 actionable marketing tips that drive growth.He says, “One of the best modern content marketing tips is to match your content to how people naturally ask questions. Because it increases your chances of appearing in AI-generated responses and voice search results.(You also... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘You’re Building Apps All Wrong – Here’s the Real Opportunity’.It covers the following:Building with GPT: A Creative FrontierEmpowering Non-Coders with AI Explosion of Lovable Software ToolsAI Enhancing Software and Creativity Prototyping vs. Scalable ProductsExpanding Product Marketing ExcellenceLovable’s Cost-Saving... [...]

Content Marketing Institute has published a new video, ‘What really matters in marketing this year?’.The CMI team says, “Yes, AI dominates marketing trends in 2026, but something else should dominate the list, too. In a recent Content Marketing Institute webinar, marketing executives at Alchemer, Reddit, and the American Marketing Association shared variations on a theme for marketers in 2026: People.”Content Marketing Institute [...]

Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-driven search and answer engines. In marketing, GEO helps brands stay visible in an AI-first discovery journey by aligning content with intent, context, and trusted data signals rather than just keywords.MarTech is hosting a webinar, ‘The GEO Imperative: Why Brands Must Optimize for AI Discovery’ on Thursday, February 5, 2026.The MarTech team says, “Generative AI is no longer an experiment—it’s... [...]

Neil Patel has published a new video, ‘My Actual Personal Brand Strategy For 2026’.In this video, you’ll learn: Your Brand Is a Behavioral Operating System (Not Just Content)AI Makes Everyone Loud—So Trust Becomes the FilterA Personal Brand Won’t Build the Biggest Business—But It Gives You the Fastest StartPillar 1 – Create Unique, Valuable ContentPillar 2 – Go Omnichannel (But Don’t Spread Yourself Thin)Chapter #6: Pillar 3 – Balance Short-Form and Long-Form... [...]

XEO (Experience Engine Optimization) focuses on optimizing content for AI-driven search, voice assistants, and answer engines by prioritizing user intent, context, and experience. It redefines search visibility by ensuring brands are discoverable across conversational, zero-click, and multi-modal search environments.MarketingProfs is hosting a webinar, ‘XEO and the Future of Search’ on Friday, January 30, 2026, at 11.30 pm ET.The MarketingProfs team says, “AI-powered search is here—and only getting bigger.And while they... [...]

Loop marketing focuses on continuously engaging users across channels by using data, feedback, and behavior to refine messaging and re-target audiences. It creates a closed loop where insights from each interaction improve future campaigns, boosting retention and conversions.HubSpot contributor has published an article explaining why Loop Marketing matters in 2026, according to the State of Marketing report.He says, “Loop Marketing works by cycling teams through four repeatable stages. These stages are not new marketing ideas. What’s new is treating them as a closed,... [...]