This is a reminder for the MarTech webinar on February 5, 2026.Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-driven search and answer engines. In marketing, GEO helps brands stay visible in an AI-first discovery journey by aligning content with intent, context, and trusted data signals rather than just keywords.MarTech is hosting a webinar, ‘The GEO Imperative: Why Brands Must Optimize for AI Discovery’ on Thursday, February 5, 2026.The MarTech... [...]

MarTech is hosting a webinar, ‘Your Pipeline Is Lying to You: How AI Reveals the Revenue You’re Missing’ on Tuesday, February 24, 2026.The MarTech team says, “In 2026, AI will be at the core of every demand generation strategy. Here’s how it’s transforming the marketing landscape:Smarter Prioritization:AI refines account and buying group scoring with predictive analytics, helping you target the most promising prospects and maximize ROI.Personalization at Scale: AI will enable hyper-personalized content for every... [...]

Neil Patel has published a new video, ‘You’re Building Your Personal Brand the Wrong Way’.In this video, you’ll learn: The 3 behaviors that prove your brand is working: deep consumption, sharing, and buying Why AI makes trust the #1 growth filter in 2026 How personal branding reduces friction in sales, recruiting, partnerships, and retention My 3 core pillars for building a brand that compounds Why useful content beats viral content (and how to stay “unique” without gimmicks)... [...]

Search Engine Journal contributor Brooke Osmundson has published an article highlighting four reasons why your Google Ads clicks are down and what you need to do.She says, “A click drop in your Google Ads account can feel like the floor just moved under your account.Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors.Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with data), whereas a recent study of Shopify sites by Littedata found the average CTR was just 1.4%.So,... [...]

Agentic AI is needed in marketing to autonomously plan, execute, and optimize campaigns in real time based on goals, data, and user behavior. It reduces manual effort while enabling faster decisions, personalization at scale, and continuous performance improvement.Content Marketing Institute has published a new video, ‘Build an Authority Ladder For Agentic AI’.The CMI team says, “Agentic AI is reshaping marketing, but it’s also reopening... [...]

Agentic AI in marketing uses autonomous systems that plan, decide, and execute campaigns with minimal human intervention, from audience targeting to budget optimization. It enables always-on, self-learning marketing operations while marketers focus on strategy, creativity, and governance.Content Marketing Institute has published a new video, ‘Agentic AI in Marketing: Unlocking Real Value Beyond the Hype’.The CMI team says, “Agentic AI is redefining marketing,... [...]

In 2025, boosting digital marketing efforts is crucial as consumers increasingly rely on online platforms for decisions and purchases. Stronger digital strategies ensure visibility, engagement, and competitiveness in an AI-driven marketplace.Semrush contributor Sergei Bezdorozhev has published an article featuring 11 actionable marketing tips that drive growth.He says, “One of the best modern content marketing tips is to match your content to how people naturally ask questions. Because it increases your chances of appearing in AI-generated responses and voice search results.(You also... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘You’re Building Apps All Wrong – Here’s the Real Opportunity’.It covers the following:Building with GPT: A Creative FrontierEmpowering Non-Coders with AI Explosion of Lovable Software ToolsAI Enhancing Software and Creativity Prototyping vs. Scalable ProductsExpanding Product Marketing ExcellenceLovable’s Cost-Saving... [...]

Content Marketing Institute has published a new video, ‘What really matters in marketing this year?’.The CMI team says, “Yes, AI dominates marketing trends in 2026, but something else should dominate the list, too. In a recent Content Marketing Institute webinar, marketing executives at Alchemer, Reddit, and the American Marketing Association shared variations on a theme for marketers in 2026: People.”Content Marketing Institute [...]

Generative Engine Optimization (GEO) focuses on optimizing content so it is accurately understood, selected, and cited by AI-driven search and answer engines. In marketing, GEO helps brands stay visible in an AI-first discovery journey by aligning content with intent, context, and trusted data signals rather than just keywords.MarTech is hosting a webinar, ‘The GEO Imperative: Why Brands Must Optimize for AI Discovery’ on Thursday, February 5, 2026.The MarTech team says, “Generative AI is no longer an experiment—it’s... [...]