Search Engine Land contributor Brad Geddes has published a new checklist to find whether your account is ready for Google AI Max.He says, “AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.AI Max is Google’s latest foray into semi-keywordless targeting.While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to searchers.In accounts with a strong history of broad match success, AI Max can be highly effective at finding... [...]

HubSpot has published a new podcast episode titled ‘Building Creator Relationships That Actually Work’.The HubSpot team says, “In this episode of Field Notes, we break down how modern creator strategy actually works — from finding the right creators, to building partnerships that last, to measuring what really matters beyond vanity metrics. Creator and influencer marketing has... [...]

WhatsApp Ads help businesses start direct, real-time conversations with customers, turning interest into instant engagement and faster conversions. By combining personalized messaging with click-to-chat ads, brands can build trust, capture leads, and close sales efficiently.HubSpot has published a new podcast episode titled ‘How to Run WhatsApp Ads for Your Business | Complete Setup Guide’.The... [...]

The YouTube Community Tab enables creators to engage audiences beyond videos through polls, images, text posts, and updates. It helps build stronger relationships, boost channel activity, and keep subscribers connected between uploads.HubSpot has published a new episode of ‘Field Notes’ podcast titled ‘How to Use the YouTube Community Tab to Grow Your Business’.The HubSpot team says, “Turn... [...]