Content Marketing Institute has published a new video, ‘What’s Your Brand’s Point of View (and Who Decides)?’.The CMI team says, “As businesses face increasing pressure to innovate, many are building “idea marketplaces” — systems for resurfacing and connecting ideas that dropped off their radar. While it’s true that promising ideas often get buried or ignored, the approach overlooks a fundamental organizational challenge: failure to clarify beliefs about its business, customers, or market. Robert Rose says this gap leaves marketers without a... [...]

Content Marketing Institute has published a new video, ‘How To Make Your Brand Unforgettable When It Matters Most’.The CMI team says, “Every brand’s biggest competitor is the same. No matter your industry, products, or services, your leading adversary is forgetfulness. “Most B2B marketers get beat by not being remembered because when the need hits,” says Anca Rhone, group strategy director at The Mx Group, in the Content Marketing Institute webinar, Be the Brand Buyers Remember: Using Category Entry Points to Drive Demand in B2B.”Content... [...]

In the age of AI, website content must balance human creativity with machine-driven optimization to stay relevant and engaging. Smart integration of AI tools enables personalization, faster content production, and improved user experiences without losing authenticity.Content Marketing Institute has published a new video, ‘Why You Should Prioritize Your Website Content in Age of AI’.The CMI team says, “Some marketers think zero-click search and AI-delivered answers mean people don’t need their brands’ website content anymore. Maybe you’ve had a similar... [...]