Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel.George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why should marketers expect blind acceptance that the claims they make in marketing content are true?Melanie points out three major ways.Corroboration: “That means relying on other people’s opinions—that’s... [...]