Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel.
George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why should marketers expect blind acceptance that the claims they make in marketing content are true?
Melanie points out three major ways.
Corroboration: “That means relying on other people’s opinions—that’s the quotes, the testimonials, the case studies, the expert opinions. Bring in other voices to agree with what you’re saying.”
Demonstration: “Look for ways to show it. Like in [an] infomercial, show them instead of just telling them. How can you let them see it with their own eyes? Give them the full product walk through, the tutorial, the behind the scenes, the in-depth case study.”
Education: “A lot of times, our audience can’t believe our claims because they don’t understand them.”
Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy
How to Build a Successful Go-to-Market Campaign Plan [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner. George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book. “When you write a […]
Using ChatGPT for SEO: Part 2 [Podcast]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Using ChatGPT for SEO: Part 2’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat […]
How To Drive Product Page Rankings With A Funnel Of Content & Links, June 7 [Webinar]
Search Engine Journal is hosting a webinar ‘How To Drive Product Page Rankings With A Funnel Of Content & Links’ on Wednesday, June 7, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO […]
From Content Creation to Conversion, June 1 [Webinar]
Your customers want more personalized experiences from your company. But creating more content (a go-to for many organizations) isn’t the answer. MarketingProfs is hosting a webinar ‘From Content Creation to Conversion: A Marketer’s Guide to the Content Supply Chain’ on Thursday, June 1, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us and […]
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