The Ultimate Guide to Trade Show Marketing [Report]

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event’s possible ROI. MarketingProfs has published a new report, ‘The Ultimate Guide to Trade Show Marketing’. The MarketingProfs team says, “Download The Ultimate Guide to Trade Show Marketing to discover: 6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require) 5 ways to integrate technology to boost performance across your event management, marketing, and sales teams Event... [...]