Short-form videos capture attention quickly and communicate brand messages effectively in today’s fast-scrolling digital environment. Platforms like Instagram Reels, YouTube Shorts, and TikTok help businesses boost reach, engagement, and conversions with authentic, bite-sized content.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘What’s Working With Short Form Video Right Now’ featuring Michael... [...]

This is a reminder for the Adweek webinar to be held on October 4, 2023.Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT.The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out:The impact that entertaining short-form video content has on driving social media ROIWhy creator-brand partnerships outperform... [...]

Short-form video content is increasingly important on social, but many companies are scrambling to crack this format while proving ROI.Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT.The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out:The impact that entertaining short-form video content has... [...]