PPC trends are shifting toward AI-driven automation, audience targeting, and performance-based bidding to improve efficiency and ROI. With growing competition and privacy changes, data-driven creatives, omnichannel ads, and smart attribution are becoming essential for campaign success.Search Engine Land has published a new guide, ‘2026 PPC trends to get ahead of now’.Anu Adegbola says, “The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year history. At SMX Next, a panel of industry experts broke down what’s... [...]

Search Engine Land contributor Laura Schiele has published an article featuring four PPC trends to monitor closely in the second half of 2025.She says, “While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead.To get a broader view of what’s ahead for paid search in the second half of 2025, we’re zooming out to spotlight four key trends... [...]

Search Engine Journal has published a new e-book ‘The Biggest PPC Trends of 2023, according to 22 Experts’.Download this e-book to find out which PPC trends will dominate the year.Shannon Phelps says, “In this e-book, you’ll discover the PPC trends that will matter the most in 2023:AI & machine learning: loss of control but opportunities to focus on other things.Attribution & conversion tracking: continuing changes make these even more complicated, difficult, and important in terms of providing and proving value.Technical skill & knowledge of PPC “levers“ will... [...]

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.PPC Hero contributor Luke Carlino has published an article highlighting 7 PPC trends you should follow in 2022.He says, “The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual... [...]

The pay-per-click (PPC) marketing is expected to grow further with automation, artificial intelligence and machine learning. PPC Hero contributor Briana Ogle has published a new video ‘PPC In 2020: 2 Experts Weigh In On Future Trends’ featuring Dani Gonzales and John Williams.Ogle says, “Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC... [...]