Using AI for PPC advertising enables smarter bidding, audience targeting, and ad personalization to maximize campaign performance. It streamlines management while improving ROI through real-time data analysis and automation. Digital Marketing Institute has published an article on using AI in PPC advertising. The DMI team says, “Artificial intelligence (AI) is transforming every aspect of digital marketing. Here’s an eye-opening statistics about the use of AI in 2025 — nearly 9 out of 10 marketers already use AI tools in their workflows to streamline workflows and increase ROI. 1. Refine... [...]

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. Search Engine Journal contributor Corey Morris has published an article highlighting seven benefits of using PPC advertising. He says, “If you’re not advertising on search engines, you’re likely missing out by being too slow with just SEO or being... [...]

Search Engine Journal has published the latest episode of Search Engine Show podcast ‘How To Scale Your PPC & Advertising Way Beyond Google Ads’ featuring John Gentry. Loren Baker says, “Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV). John Gentry, CEO of OpenX, joined me on the SEJShow to discuss the opportunities of ad exchanges, distribution... [...]