eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”.eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them.Key elements will include:• The two main approaches to cross-platform attribution• Viewability and third-party tracking• Mobile-specific... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”.eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them.Key elements will include:• The two main approaches to cross-platform attribution• Viewability and third-party tracking• Mobile-specific... [...]