The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%”.John Tackett says, “Happy Halloween to our MarketingExperiments audience, (and Sláinte ar Samhain) for those of you who are really into it!Today’s holiday is a chance to highlight a great point that comes to mind when using an evidence-based approach to your email marketing. Increasing conversion through testing can seem almost indistinguishable from magic when done right.Let’s take a look at how the email necromancers on the... [...]

The latest ‘MarketingExperiments’ blog post is titled “Validity Threats: 3 tips for online testing during a promotion (if you can’t avoid it)”.Jesse Kraker says, “Promotions can be a great tool to drive traffic to your site and increase revenue.Intuitively, it would make sense to use a promotion to boost traffic levels when testing. After all, you’re getting the traffic needed to validate the test, right?But, how do promos really impact your testing?What testers don’t often consider are the validity threats that promotions can have on your results”.Validity Threats: 3 tips... [...]

The latest ‘MarketingExperiments’ blog post is titled “Web Analytics: What browser use can tell you about your customers”.Derrick Jackson says, “It’s late.You’re sitting behind the dull glow of a computer screen. You’ve worked countless hours trying to squeeze every last drop of insight out of your company’s big data.Overall, you think you’ve done a great job …Except for a lone report on browser data that keeps you thinking for hours.It has to be telling you something about customer behavior – your intuition says the numbers are screaming something, but what?”.Web... [...]

The latest ‘MarketingExperiments’ blog post is titled “Analytics and Testing: Understanding statistics symbols and terminology for better data analysis”.Diana Sindicich says, “Imagine a mad scientist and his lab assistant developing a powerful explosive using two newly discovered chemicals – Alpharium and Betamium.In their pursuit, they come up with a research question to test:“Which combination of Alpharium and Betamium will produce the most powerful explosion?”So, they put together some tests combining Alpharium and Betamium at different ratios while carefully measuring the... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Promotional vs. letter-style test increases conversion 181%”.John Tackett says, “At the heart of email marketing campaigns, it often seems as if a tug-of-war is being waged.On one side, you have gaining attention as a tactic and on the other, you have using conversation.But, which of these is truly effective?Let’s take a look at how the MECLABS research team tested a promotional-style email design against a letter-style and what we can learn from the results”. Email Marketing: Promotional vs. letter-style... [...]

The latest ‘MarketingExperiments’ blog post is titled “Testing and Optimization: Looking past conversion rates for customer insights”.Matthew Hertzman says, “Performing a radical redesign can be a daunting endeavor.You really can’t tell what changes are helping or hurting your conversion rates when you look at the data.But, what if you were to look into your data beyond conversion rates?What you find might surprise you.I say this because recently, we tested a couple of radical redesigns with a Research Partner and had not seen any significant lifts.So, instead of continuing... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: How a pop-up chat test increased conversion 120%”.Jesse Gomes says, “In a world where content is king, sifting through Internet clutter postured as content is generally accepted as a daily task for many of us.The perpetual endeavor of distinguishing actual valuable content in the minds of an apathetic populace numbly navigating the Internet landscape without any concern for your KPIs can feel overwhelming at times.Due to this harsh reality, many marketers turn to the pop-up window to solve the issue of engagement”.Online... [...]

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Capturing more leads with clear value prop communication”.Erin Hogg says, “According to the MarketingSherpa 2012 Lead Generation Benchmark Report, 51% of marketers surveyed indicated the most effective platform for testing their value proposition was through email marketing campaigns.This is no secret to savvy marketers. Austin McCraw, Senior Editorial Analyst, MECLABS, also discussed how to discover the essence of your value prop through email at Email Summit 2013.Jon Ciampi, Vice President of Marketing,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Perceived value and cost of free incentives”.Erin Hogg says, “At MarketingSherpa Lead Gen Summit 2013 in San Francisco, marketers will have the chance to participate in a live test, straight from the event. As tradition, MECLABS will offer an exciting live test with transferrable takeaways marketers can apply to their own lead generation efforts. This year MarketingSherpa teamed up with Act-On, premier sponsor of Lead Gen Summit 2013, to conduct a landing page test to discover which incentives are more effective... [...]

The latest ‘MarketingExperiments’ blog post is titled “Lead Gen: The 3 pillars of lead generation”.Daniel Burstein says, “Most marketers of the world can be broken down into two groups – lead generation marketers or e-commerce marketers (and perhaps, Beatles or Elvis fans).While in the worlds of A/B testing and optimization, sometimes the focus seems to be on e-commerce, lead gen marketers can utilize these techniques to learn about their customers and improve their marketing performance, as well.But, the lead gen marketer interested in conversion rate optimization can have a bigger... [...]