Lyris Inc. Releases ‘Email Deliverability: A Do’s and Don’ts Guide 2012’

Lyris Inc. has released the ‘Email Deliverability: A Do’s and Don’ts Guide 2012’.The Lyris Inc. team says, “20% of all emails never reach the inbox. Managing deliverability in 2011 can challenge even the most experienced marketer or well-established brand.This guide will help email marketers:Clearly define deliverability and the laws that govern itDebunk the common causes that can hinder your processLearn best practices that easily integrate with your programsIncrease your positive sender reputation and delivery rate”.Lyris’ ‘Email Deliverability:... [...]