Should We Stop Creating Informational Content? [Answered]
MOZ contributor Chima Mmeje has published an article answering the question ‘Should We Stop Creating Informational Content?’. She says, “There’s a growing conversation in the SEO industry about declining clicks, and AI Overviews are at the center of it. Many brands and SEOs have reported a rapid decline in organic traffic for informational queries, causing content teams to ask an uncomfortable question: Should we stop creating informational content? While I could give you a simple yes or no answer, that would be a disservice. There are deeper issues at play, the most significant... [...]