Content Marketing Institute has published a new video, ‘How To Build an Influencer Marketing Program Even on a Small Budget’.The CMI team says, “Brands struggle even more to get noticed as organic reach plummets and AI content floods every channel. Working with influencers and creators who already have audience trust can help you break through. Verbatim CEO Brianna Doe, who has spent more than a decade helping B2B and B2C brands turn influencer marketing campaigns into growth drivers, about her approach. Here’s her advice... [...]

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet.Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program.The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer.A successful influencer program should include:platforms... [...]