Five Tips for Creating Holiday Email Campaigns

Holiday season is approaching fast and it’s time to sharpen your marketing tools. Email helps you to achieve your marketing goals. According to Shopify, email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season.Merkle’s Patricia Kendall has shared five ways to create outstanding holiday email campaigns. Kendall says, “Here are five keys to leveraging data and a test and learn agenda to make sure you are optimizing your email campaigns throughout the entire holiday season:1. Start with what you know about your customerIf you do not have... [...]