Content Marketing Institute has published a new video, ‘Guide Your Marketing Team Through Change in 4 Steps’.The CMI team says, “Brands must evolve with emerging business needs and consumer demands. Marketing can lead that change, but team members may feel overwhelmed when tasked to do it. They already struggle to handle their workloads, yet they’re asked to take on more responsibilities. The Upwork Research Institute finds that 71% of full-time employees are burned out, yet... [...]

Content Marketing Institute has published a new video, ’Twas the Night Before Break — Zero-Click Edition.The CMI team says, “Every December, CMI’s Robert Rose wraps up the year with a playful reflection on our marketing universe, which never fails to surprise, confuse, or enshittify itself in bold new ways. (And yeah, it does feel like that’s the word of 2025.)Last year’s holiday poem took aim at AI, because so did everything else. And while AI is still very much here (insisting... [...]

Quality content is essential to build trust, engage audiences, and clearly communicate value to users across digital platforms. It improves search visibility, encourages longer user interaction, and drives meaningful conversions.Content Marketing Institute has published a new video, ‘How To Craft Prompts That Deliver High-Quality Content’.The CMI team says, “Garbage in, garbage out. The phrase has been around since 1957, but low-quality input producing low-quality output gains... [...]

Semrush has published a new video ‘How to Write High-Quality Content Optimized to Rank’ highlighting techniques to create content that ranks higher in search engines.The Semrush team says, “How can you build authority around an industry-related topic? Content-led SEO is a strategy that will help you get there. It’s a matter of writing high-quality copy that is not only helpful, but also optimized to rank on Search Engine Results Pages.”Semrush [...]