The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era [Report]

The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era’. The MarketingProfs team says, “Content marketing was barely paying for itself in 2019, according to Walker Sands research. But a lot has changed. SEO content, blogs, and trade journals have increased... [...]