Denise Wakeman’s latest blog post is titled “3 Clever Ways to Use Images to Promote Your Book ”.Wakeman says, “I knew images were popular on the social networks. I didn’t realize how popular until I offered this free webinar on 3 Clever Ways to Use Images to Promote Your Book. More than 400 people registered for the event! If you missed the live webinar, now’s your chance to get the info I presented. It’s about an hour and you’ll learn: 3 Type of Images You Can Use 3 Ways to Use Images 3+ Tools to Create and Enhance Images 1 Bonus Tip Your Next Steps At about 50... [...]

Denise Wakeman’s latest blog post is titled “From Peru to You – My Passion Project”.Wakeman says, “This is personal… If you’ve been following me around the Web for at least the past year, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, what’s become my passion project. High in the Peruvian Andes, about two hours north... [...]

Denise Wakeman’s latest blog post is titled “Three Reasons to Embed Content on Your Blog”.Wakeman says, “Google Plus joined Twitter, Facebook, Pinterest and Instagram, among others, and now allows you to embed Google+ content on your blog.  You’ve been able to embed videos on your blog for years. Now, every social network is jumping on the bandwagon and giving you the option to embed your social posts. Simply find the dropdown button or arrow on a post and look for the option to get the embed code. Then paste that code on your site. Why would you want to embed content on your blog?... [...]

Denise Wakeman’s latest blog post is titled “Everything You Ever Wanted to Know about Google Plus”.Wakeman says, “Google+ is a complex beast and yet, it is well worth your time to learn the basics. Once you have mastered the basics of building circles, posting and sharing content, then step by step, take the time to learn about the benefits of going deeper into Google+. To help you do that, I’m sharing an awesome slide with you. Created by Michael Bennett on Google Drive, there are links to 15 slide decks guiding you through many of the nuances of using Google+. Each deck is a compliation... [...]

Denise Wakeman’s latest blog post is titled “Adventures in Visibility – Using Short Form Video to Get Your Message Out ”.Wakeman says, “In this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring to the recent rage for using tools like Vine for six second videos and Instagram to create fifteen second videos. These and other video tools mentioned in the video (links below), are an excellent way to create microcontent to create awareness, visibility and... [...]

Denise Wakeman’s latest blog post is titled “Six Ways to Boost the Visibility of Your Email List”.Wakeman says, “You know that your email list is the most important marketing asset you have, even more so than your website (coming from a web designer that’s a big statement, but I believe it to be true). Let’s say you agree, and let’s say that you have a really awesome email newsletter yourself. In this era where everybody under the sun is telling you to ditch the email newsletter in favor of social, how do you grow that list? I have some ideas for you… Best practices... [...]

Denise Wakeman’s latest blog post is titled “Adventures in Visibility – Power Up for Profits and Online Visibility”.Wakeman says, “In this episode of Adventures in Visibility, I invite my long-time friend and colleague, Kathleen Gage, to discuss her new book and how you can build massive online visibility. Kathleen Gage recently launched her latest book, Power Up for Profits, and in it she provides proven solutions for how to quickly, efficiently, and cost-effectively establish a strong presence using many online tactics. During the interview we discussed some of the strategies Kathleen... [...]

Denise Wakeman’s latest blog post is titled “Put Your Stake in the Marketing Position Ground”.Wakeman says, “Look at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them. To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put a stake in the ground through your marketing position, meaning stand up for what you believe. Don’t be wishy-washy; stand tall and proud and be willing to do what needs to be done to let people know you exist. When you first begin your business, you may... [...]

Denise Wakeman’s latest blog post is titled “Adventures in Visibility – The Google Plus +1 Visibility Advantage”.Wakeman says, “In this episode of Adventures in Visibility, I welcome back my go-to expert Stephan Hovnanian to tell you about yet another change to the Google Plus platform. [Note: Stephan and MaAnna Stephenson of BlogAid were guest experts on a free webinar I hosted about Google Plus which you can get here.] You will learn the new ramifications of using the +1 button.  By implementing a very simple tactic you can increase engagement on G+, find new connections and get... [...]

Denise Wakeman’s latest blog post is titled “Profitable Content Marketing – Do I Need a Call to Action at the End of My Content? (Really?)”.Wakeman says, “Q: Do I need aCall to Actionat the end of my article content?A:I must admit, I was a little surprised by this question. It came from someone who had purchased an entry level resource from me, and the purchase came with a bonus strategy session.In the book “Made to Stick” authors Chip and Dan Heath talk about the “curse of knowledge” – thinking that just because you know something means every one else knows it too”.... [...]