This is a reminder for the Adweek webinar on March 31, 2025.  Customer-centric marketing focuses on understanding and addressing customer needs, creating personalized experiences that build long-term loyalty. By prioritizing customer insights and engagement, brands can foster stronger relationships and drive sustainable growth. Adweek is hosting a webinar ‘Winning Attention Starts With Customer-Centric Marketing’ on Monday, March 31, 2025, at 1.00 pm ET. The Adweek team says, “Learn how DoorDash has integrated customer centricity across their marketing with Toby Espinosa,... [...]

Customer-centric marketing focuses on understanding and addressing customer needs, creating personalized experiences that build long-term loyalty. By prioritizing customer insights and engagement, brands can foster stronger relationships and drive sustainable growth. Adweek is hosting a webinar ‘Winning Attention Starts With Customer-Centric Marketing’ on Monday, March 31, 2025, at 1.00 pm ET. The Adweek team says, “Learn how DoorDash has integrated customer centricity across their marketing with Toby Espinosa, VP of Ads, DoorDash and Ryan Joe, Editor-in-Chief of ADWEEK.... [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Adding fun to B2B”. Allison Banko says, ” B2Cs seem to have all the freedom when it comes to concocting entertaining marketing campaigns. But who says B2Bs can’t get in on the fun, too? No matter your product, service or market, creativity can produce results beyond your wildest dreams. Today, we are featuring the efforts of MarketingSherpa Email Awards 2014 honorable mention and cleaning equipment company, Tennant. Read on to see how this global B2B organization infused both humor and imagination... [...]