Content Marketing Institute contributor Robert Rose has published an article featuring nine takeaways and insights from the 2026 B2B Content and Marketing Trends Report.He says, “We define the stages of marketers across survey categories as follows:Exploratory: Initial implementation with preliminary results being gatheredDeveloping: Basic implementation with mixed early outcomesEstablished: Consistent implementation with measurable resultsAdvanced: Optimized implementation with strong ROILeading: Industry-leading implementation with exceptional measurable... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring 9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends ReportHe says, “AI has hijacked the marketing conversation. It’s the headline, the panel topic, the silver bullet everyone swears they’re loading. If you believed the hype, you’d think everything else in marketing had been pushed to the margins.But plenty is happening in B2B content and marketing that isn’t AI — and those shifts matter just as much as AI — as CMI’s B2B Content and Marketing Trends: Insights for 2026... [...]