An AI search strategy is essential as users increasingly rely on AI-driven answers, voice assistants, and generative search experiences rather than traditional blue-link results. It helps brands stay discoverable by structuring content for intent, context, and authority across AI-powered search and answer engines.HubSpot has published a new guide, ‘AI search strategy: A guide for modern marketing teams’.Alex Sventeckis says, “An AI search strategy is a plan to optimize content for AI-powered search engines and answer engines. An AI search strategy aligns content with... [...]

As AI transforms how people discover and consume information, having a clear AI Search Strategy is essential for visibility and relevance. It helps brands optimize content for AI-driven platforms, ensuring their expertise is accurately represented in generative search results.Search Engine Land has published a new guide, ‘AI Search Strategy: The Seen & Trusted Brand Framework’.Leigh McKenzie says, “We’re proposing the Seen & Trusted (S&T) Framework — a systematic approach to help your brand earn mentions in AI answers and citations as a trusted... [...]

This is a reminder for the SEJ webinar on May 22, 2025.An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms.Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited Resources’ on Wednesday, May 14, 2025, at 2.00 pm ET.The SEJ team says, “Historically, organic search has been technical, time-consuming, and slow to show results, especially... [...]

An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms.Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited Resources’ on Wednesday, May 14, 2025, at 2.00 pm ET.The SEJ team says, “Historically, organic search has been technical, time-consuming, and slow to show results, especially compared to the immediate impact of paid and social campaigns.... [...]