Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance.EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 23, 2025, at 2.00 pm ET.The EMARKETER team says, “Ad budgets are under more scrutiny than ever, and it’s time to ditch the metrics that don’t show marketing as an investment that drives business results.In this Tech-Talk Webinar, GroundTruth and... [...]

This is a reminder for the Adweek webinar to be held on October 5, 2023. Adweek is hosting a webinar ‘Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact’ on Thursday, October 5, 2023, at 1.00 pm EDT.The Adweek team says, “Hear from a panel of measurement leaders from Zynga, UM and Disqo for a look at what it will take to future-proof your ad measurement and attribution efforts. You’ll find out:Key metrics for understanding full-funnel ad impactWhy a consumer-consented, single-source approach to measurement provides holistic and reliable measurementHow... [...]

The stakes for ad effectiveness measurement have never been higher. New ad formats, siloed social platforms, deprecating identifier technologies and constantly changing consumer behaviors are all having an impact.Adweek is hosting a webinar ‘Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact’ on Thursday, October 5, 2023, at 1.00 pm EDT.The Adweek team says, “Hear from a panel of measurement leaders from Zynga, UM and Disqo for a look at what it will take to future-proof your ad measurement and attribution efforts. You’ll find out:Key metrics for understanding... [...]