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Hicks Crawford says, “Your brand voice is the messaging used to communicate the values your company holds to consumers.This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated.Every time potential consumers and current customers interact or observe your... [Read more]

Kristen Graminga says, “Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment.Here are some email marketing conversion... [Read more]

Courtney Eckerle says, ““We knew that the content was there, but [customers] weren’t sure how to interpret that. We used very industry-specific terminology,” said Abby See, Director of Online Marketing, Sunrise Senior Living.Visitors to the Sunrise Senior Living website are often looking for immediate senior care options or are researching... [Read more]

Olivia Dello Buono says, “Each day, millions of people share posts on Twitter. So why not attract some of those social media users to your brand?Before you can get started, it’s important to acknowledge that Twitter users want to interact with authentic, engaging companies that they can relate to. Creating content gets people to connect... [Read more]

Ayaz Nanji says, “Different generations engage with mobile advertisements in very different ways, according to recent research fromNielsen.The report was based on data from a 2Q16 survey of 8,000 consumers in the United States.Some 55% of Generation Z and 48% of Millennial respondents say they are willing to click on a mobile ad if given the... [Read more]

Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program,... [Read more]

Amanda Zantal-Wiener says, “There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation —... [Read more]

Pamela Wilson says, “Your precious words. You know they’ve got to be right to attract the audience you want.You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?Nobody reads them. No comments, no tweets, no sharing on Facebook.It’s enough to send a writer into deep depression and wipe... [Read more]

Bridget Randolph says, “Here at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process.For the purpose of this post, I’m going... [Read more]

Annie Pilon says, “Wix, the popular drag-and-drop website builder, recently unveiled a new tool to make designing websiteseven easier. In fact, with Wix ADI, you don’t even have to do the work yourself.ADI stands for Artificial Design Intelligence. So the new Wix feature uses artificial intelligence to automatically put together websites based... [Read more]

Madeline Popelka says, “It was a marketer’s dream come true when Instagram announced the launch of its tools for businesses. (Analytics and insights built into the app? Yes, please.)But before rushing to create a business profile for your brand, let’s examine a similar journey taken by Instagram’s parent company, Facebook.Ten years... [Read more]

Maciej Zawadzinski says, “We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.Just as reading is the keystone for education,... [Read more]