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‘Facebook Marketing Tips From a Social Media Expert’ – Entrepreneur
Kate Volman says, “In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies.Since 2007, Smith has been teaching small businesses how to masterFacebook marketing. Many small businesses use outdated Facebook marketing tactics,... [Read more]
‘Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India’ – Forrester Blogs
Satish Meena says, “The first week of October witnessed the start of the holiday sales season in India as the big three online retailers — Flipkart, Amazon, and Snapdeal — launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players.Online retail... [Read more]
‘How to Detect, Repair & Profit From Underperforming Content’ – HubSpot
Aaron Agius says, “As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.According to HubSpot’s annual State of Inbound report, 60% of marketers reported “blog content creation” as one of their top priorities — with interactive content creation... [Read more]
‘Danone: Why social media should drive digital transformation’ – Econsultancy
Nikki Gilliland says, “With 900m customers and a yearly turnover of 21bn euros, it’s easy to think of Danone as just another giant corporation.However, with its core values dedicated to helping mums and children during the most vital time in their lives, it has a resolutely customer-centric approach.Tom Benton, Head of Digital at Danone,... [Read more]
‘Email, Belonging, and the Compelling ‘New’ Element of Persuasion’ – Copyblogger
Sonia Simone says, “(Tap tap … Is this thing on?)Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol.The Weekly came from a message we heard from our subscribers:I love you guys but … holy guacamole that’s a lot of emails.And, as a person with Way Too Many Emails in my own overstuffed... [Read more]
‘Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO’ – MOZ
MOZ team says, “The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In today’s Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis... [Read more]
‘5 Ways to Not Write a Guest Blog Post’ – Entrepreneur
George Chilton says, “Imagine that you’re on a date. He’s tall, dark and handsome — your dream guy — but soon enough things start to go wrong. He lies about everything, exaggerates his achievements, jumps from one topic to the next without pause or logic and, even worse, whips out a briefcase of fake Cartier watches and tries... [Read more]
‘8 Fatal Sales Prospecting Mistakes You Might Be Making’ – HubSpot
Leslie Ye says, “Prospecting bottlenecks the entire rest of your sales process — while discovery is perhaps the most crucial step once you’ve engaged with prospects, you have to engage first.But it’s not easy. Prospects are busy and reluctant to talk to salespeople, and salespeople are becoming more aggressive to compensate. The result?... [Read more]
‘Five ways to improve your cross-device marketing’ – Econsultancy
Jeff Rajeck says, “Mobilegeddon happened over a year ago. So we have all known for quite some time now that marketing needs to work well across channels and devices.Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. What’s going on?The surveyIn July and August of 2016,... [Read more]
‘Local SEO now has an organic ROI tracking method’ – Search Engine Land
Lydia Jorden says, “The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers.Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if... [Read more]
‘Report: on average day, nearly 40 percent of searchers use only smartphones’ – Marketing Land
Greg Sterling says, “Google released new “cross device” research that provides more evidence of what we already know: a substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms that mobile is the dominant platform and that a meaningful percentage of users go mobile only.The... [Read more]
‘6 Tips for Successfully Marketing Your Crowdfunding Campaign’ – Entrepreneur
Andre Bourque says, “It’s all about the money. When it comes to getting a new product off the ground, raising money for a cause, exploring growth opportunities for your small business and building your brand, crowdfunding offers a nontraditional way to reach non-conventional investors.Crowdfunding reaches a larger and more diversified pool... [Read more]
