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Andrew Gazdecki says, “Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. Any way you look at it, humans... [Read more]

Iman Jalali says, “I value LinkedIn more than any other website. I would gladly give up access to Facebook, Twitter, or my vice, Reddit, before I would let go of LinkedIn. Whenever I mention this, people think I’m crazy. You might be thinking that right now. Well, it’s probably because you’re not taking advantage of everything that LinkedIn... [Read more]

Dawn Papandrea says, “Does this sound familiar? You have a limited marketing budget, but you need to make meaningful connections with your target audience. Adding to the challenge is that your target audience is not known for its tech savvy. That’s exactly the situation Thao Le, vice president of marketing at Hyland’s, set out to conquer... [Read more]

Lena Brooks says, “In 2016, video is an important part of the content marketing mix, and it’s here to stay. Video has an uncanny ability to quickly warm up potential customers and connect them to you and your product. YouTube, the largest repository of videos, offers you the opportunity to create a dedicated audience of subscribers; and... [Read more]

Annie Pilon says, “There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an effective online marketing strategy. Increase... [Read more]

Samantha Anderson says, “B2B inbound marketing can be incredibly effective in regards to your specific marketing goals, whether it’s to generate new leads, improve your sales, build brand authority, build brand trust or simply increase brand exposure. However, what some businesses don’t understand is that B2B inbound marketing is a... [Read more]

Ehsan Jahandarpour says, “When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and quickly acquire more customers. What is Marketing Automation? In plain English, marketing automation refers to the... [Read more]

Stephan Spencer says, “Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or... [Read more]

Sol Orwell says, “As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential. One of... [Read more]

Lindsay Kolowich says, “At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make... [Read more]

Shaun Haase says, “Big data is one of the most underutilized resources available to businesses today. Only 0.5% of data available is used, as the sheer amount and complexity of the data intimidates companies. Many believe that only large enterprises have the resources to utilize big data, yet small businesses can easily take advantage of it as... [Read more]

MOZ team says, “At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing... [Read more]