Latest News
‘The Encyclopedia of Sales Objections: 35 Common Objections & How to Handle Them’ – HubSpot
Leslie Ye says, “As a salesperson, you probably spend a lot of time thinking about why prospects would decide to buy your product. And you should. Understanding what motivates a buyer’s purchasing decision is crucial to positioning your product correctly. But the opposite exercise is just as important. Putting yourself in your buyer’s shoes... [Read more]
‘9 Things About Content Marketing You Can’t Get Wrong and Succeed’ – Entrepreneur
Tony Messer says, “I’m sure I don’t need to tell you that marketing involves a lot of moving parts these days. SEO, blogging, link building, mobile, social media and paid search are just the basic price of entry. But there’s one point where all of these disciplines converge: Content marketing. As an entrepreneur, it would be difficult... [Read more]
‘Google Pitches In To Declutter The Mobile Web’ – Forrester Blogs
Danielle Geoffroy says, “On their constant quest to enable users to quickly find the best answers to their questions, Google announced last week that starting in January 2017, they will bury mobile websites where the content is blocked by intrusive interstitials. In other words, mobile websites that have pop-up ads won’t rank as high in Google’s... [Read more]
‘Dark social: It’s worse than we thought in Asia-Pacific’ – Econsultancy
Jeff Rajeck says, “Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, ‘dark’. Though we have mentioned dark social before, new research shows that the problem is worse than previously thought, especially in Asia-Pacific and Australia. Here’s... [Read more]
‘Facebook is trying to make its coupon product, Offers, a bigger deal’ – Marketing Land
Tim Peterson says, “When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product. Facebook is updating its four-year-old Offers product to make it easier for people to see, save and use these coupons,... [Read more]
‘Google Analytics launches Workspaces for enterprise-level tag management’ – Marketing Land
Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user... [Read more]
‘9 Tools to Run and Scale Your Marketing Agency’ – Entrepreneur
Steve Young says, “Did you know that you always wanted to be an entrepreneur, but now that you are, you feel like you are drowning, and it isn’t as much fun as all the entrepreneurs on Instagram and Snapchat are making it out to be? I feel your pain. In his popular book, E-Myth: Why Most Businesses Don’t Work and What to Do about It, Michael... [Read more]
‘4 e-commerce link building tactics that still work in 2016’ – Search Engine Land
Christian Sculthorp says, “With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building... [Read more]
‘Is your email a casualty of the war on spam?’ – Marketing Land
Jose Cebrian says, “In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient. Between the sender and the recipient are intermediaries, namely the internet service providers (ISPs) and email service providers (ESPs), which use a mix of internal... [Read more]
‘5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study’ – Business.com
Charles Crawford says, “How will your retail customers be preparing for the holidays this winter — and how can you reach out to them to get them into your store during the holiday shopping season? A study by Facebook about holiday shopping intentions has some useful insights. First, Facebook found, holiday preparation is rapidly going mobile.... [Read more]
No More Boring Videos, Drab Websites, or Dull Presentations #ad
If you want your online web pages, videos and presentations to be eye-catching, adding a little motion can’t be beat. This is true for green screen videos, presentations, website backgrounds, anywhere your you want to attract viewer attention. Mark Mason and Pat Flannagon are releasing a package of Action Backgrounds at 11 AM EDT, today. These... [Read more]
‘3 Keys to Create Engaging Content for More Customers and Sales’ – Entrepreneur
Nathan Resnick says, “One of the most exciting fields for startups right now is content marketing. This engaging way to spread the word about your business has continued to grow as different forms of content gain popularity. Though it all started with the typical blog, companies are now using various forms of content marketing like podcasts to... [Read more]
