Latest News
‘Ad blocking usage is up more than 10 percent from last year’ – ‘Mashable’
Patrick Kulp says, “Publisher malaise towards ad blockers doesn’t seem to have lessened consumer appetites for downloading them.Ad blocking usage jumped 11 percent in the past year, according to a new report from Adobe and anti-ad blocking firm PageFair, bringing the total number of global users from 198 million to 220 million.The yearly... [Read more]
‘5 Reasons to Quickly Start Using Accelerated Mobile Pages’ – Entrepreneur
John Lincoln says, “So you’re thinking about adding Accelerated Mobile Pages (AMP) to your website? Stop thinking and start doing! Of course, it is all about how you implement AMP, but we’ll get into that.If you’re unfamiliar with AMP, it’s an open-source technology that enables pages on your site to load quickly for users on a... [Read more]
‘What is ‘agile marketing’ and what do marketers think about it?’ – Econsultancy
Jeff Rajeck says, “…and there are many blog posts and books which hail agile marketing as the next big thing for our profession.But what exactly is ‘agile marketing’? And how useful is it to marketers, in practice?To find out, Econsultancy recently held roundtable discussions at our fifth annual Digital Cream Sydney.There,... [Read more]
‘How to take storytelling risks through publishing’ – MarketingSherpa
Courtney Eckerle says, ““Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell... [Read more]
‘PPC + SEO = match made in marketing heaven’ – Search Engine Land
Julian Connors says, “It has been quite a year for the Search Engine Results Page (SERP).We’ve seen numerous algorithm updates, including a final Penguin update and the introduction ofPossum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic... [Read more]
‘Almost Half of Small Businesses Marketing Products on Social Media’ – Small Business Trends
Shubhomita Bose says, “Small businesses are waking up to the potential for using social media to market their products, a new study has found.How Small Businesses Are Using Social MediaAccording to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific... [Read more]
‘4 Tips for Capitalizing on PR Efforts to Triple Your Return’ – Business.com
Sarah Clark says, “On an abstract level, most business leaders understand how important a solid public relations strategy is during a growth phase.They know it closely relates to the organization’s brand management, marketing, and sales efforts. They also know that being in control of the company’s narrative is a crucial part of maintaining... [Read more]
‘How Quickly Does B2B CRM Contact Data Become Outdated?’ – MarketingProfs
Ayaz Nanji says, “Some 7.5% of essential contact information in B2B sales databases become outdated within three months,according to recent research from Radius.The report was based on a Radius analysis of B2B database information, conducted between May and August, 2016.The researchers took the original customer relationship management (CRM)... [Read more]
‘The 7 best ad and landing page elements to boost online conversions’ – Search Engine Land
Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well.In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to... [Read more]
‘Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter’ – Marketing Land
Barry Levine says, “According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second.It’s always been a curious measurement, given that no human could be expected to respond to seeing half an ad for a second.Now, a recently-released... [Read more]
‘What would a Twitter acquisition mean for marketers?’ – Econsultancy
Patricio Robles says, “For weeks, rumors have been swirling that Twitter is a buy-out target.The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%.It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains... [Read more]
‘Bing Ads opens pilot for device bidding’ – Search Engine Land
Ginny Marvin says, “Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns.Even through the Enhanced Campaigns period, Bing Ads had always offered more control... [Read more]
