Latest News

Loren Baker says, “Maintaining an open line of communication with your clients is key to any successful business relationship, as your clients will be more satisfied if they know that you’re behind them every step of the way. This does not necessarily mean you’ll need to spend extra man-hours to keep those lines of communication open though,... [Read more]

Lindsay Kolowich says, “All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media buttongenerators.Wouldn’t it be great if all of... [Read more]

Nikki Gilliland says, “We’re rapidly reaching the end of 2016, so it’s a good time to look back on the past 12 months and discuss the most important mobile trends.With help from some industry experts, here’s a quick reminder of what happened in the world of mobile marketing.Chatbots Carl Uminski, co-founder & COO at SOMO AgencyIn... [Read more]

Steven Wright says, “Just published, The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016 highlights the nine leading vendors in the space using 33 criteria. Following on from the Forrester report Vendor Landscape: Sales Enablement Automation, the Forrester Wave report whittles down 18 vendors to nine of the strongest players in... [Read more]

Sonia Simone says, “Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face.Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge.It works like this: Every month, we get two prompts. One is... [Read more]

Ashley Friedlein says, “You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000... [Read more]

Shubhomita Bose says, “Here’s a good reason to pay extra attention to your online reputation.According to a new survey, 84 percent of customers trust online reviews as a personal recommendation.Customers Trust Online ReviewsOnline Reviews MatterWhat’s more, 74 percent of online customers say positive reviews make them trust a local business... [Read more]

Jenny Beightol says, “It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe, returning customers account for up to 40% of a company’s revenue.Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing... [Read more]

Dane Anderson says, “Forrester recently presented our Asia Pacific 2017 Predictions at events across Singapore, Sydney, and Beijing, followed by a webinar earlier this week for customers across the region. We shared our view that businesses today are under attack, but not by their competitors. They are under attack from their customers. Three... [Read more]

Keith Pieper says, “Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem.Why native mobile apps hold back advertisers and publishersApps... [Read more]

Nikki Gilliland says, “From smug and self-involved to downright dull – the ‘About Us’ page on a website is always a tricky thing to get right.Like the much-maligned FAQ page, it’s often left forgotten about.This shouldn’t be the case. It presents a great opportunity to inject some personality while promoting brand values.So, what... [Read more]

David Koji says, “There are several traditional link building strategies that most companies engage in. One of the most popular, guest posting, is used by almost every organization.However, there are several additional linking building strategies, tactics and resources to help your content strategy grow and flourish. Here are 10 actionable steps... [Read more]