Latest News
‘UX in 2017: What do the experts predict?’ – Econsultancy
Ben Davis says, “Customer journey mapping, AI, VR and design; how do our experts see UX changing in 2017?Here’s what they had to say…(Don’t forget, you can learn more about UX by downloading User Experience and Interaction Design for Mobile and Web.)Customer journey mappingPhil Williams, senior UX designer, PRWD:With the... [Read more]
‘Google studying ways to deal with offensive search suggestions & results’ – Search Engine Land
Danny Sullivan says, “As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response.This week, I met with several engineers... [Read more]
‘8 Business Intelligence Tools for Content Marketers With Technophobia’ – CMI
Aaron Orendorff says, “You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing.Unfortunately, all that care and human connection often comes at a cost.Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research... [Read more]
‘Make the Most out of Your Seasonal Success with Product Reviews’ – Shopify Blog
Marry-Rose Sutton says, “The holidays are a bustling time for many online businesses, and the period between October and early January—which is jam-packed with opportune events like Black Friday, Super Saturday, and Boxing Day—can be the savvy retailer’s most profitable season.Less auspicious is the dreaded slump that invariably follows... [Read more]
‘Why You Should Create a Monthly Business Plan’ – Entrepreneur
Tracy Byrnes says, “You wouldn’t ever get on a plane with a pilot who doesn’t have a flight plan, so how can you go to work without a business plan?You need a plan, and it shouldn’t be an annual plan — it should be monthly, says Jordan Zimmerman, founder and Chairman of Zimmerman Advertising. In this edition of AskJZ, he... [Read more]
‘5 Signs You Need to Stop Using That Sales Template’ – HubSpot
Aja Frost says, “Once you’ve found a high-performing email or voicemail template, it’s tempting to use it again and again.However, consistently updating your messaging is crucial.You should refine or completely alter your sales playbook in an iterative way so you’re always taking into account the latest details you’ve learned on the... [Read more]
‘Seven tips for boosting ecommerce performance’ – Econsultancy
Jeff Rajeck says, “By all measures, ecommerce is on the rise globally.In the US, Adobe Digital Insights reported that Black Friday generated $3.3bn in online sales, a 17% year-on-year increase.US consumers spent an additional $3.45bn on Cyber Monday, an annual increase of more than 12%.While impressive, these figures look small compared... [Read more]
‘Small business owners: 3 steps to creating accurate Google Analytics reports’ – Search Engine Land
Diana Huff says, ““Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down.The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded traffic... [Read more]
‘4 Ways Content Marketing Can Boost Your Affiliate Referrals’ – AWeber
Zach Cannon says, “With all the work that goes into affiliate marketing, creating compelling content for your audience is often a forgotten piece of the puzzle.But you could be missing out on a huge opportunity to drive referrals: According to DemandMetric, content marketing costs 62 percent less than traditional marketing and generates around... [Read more]
‘6 Steps to Get Your Whole Company Involved in Content Marketing’ – CMI
Dan Steiner says, “Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company were involved in content? How could that increase effectiveness?One of the most inspiring examples of a company using the creative power of employees outside of the content team is Johnsonville,... [Read more]
‘Should you create device-specific PPC campaigns?’ – Search Engine Land
Aaron Levy says, “On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after.The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re a group that relishes precise... [Read more]
How to create celebrity status traffic without writing a word #ad
Social media can be a business building tool for marketers (both online and offline). But you need to get people’s attention and hold it over the long term to profit well from social media.If you want to be liked, shared, and followed when you post social media content, you need to be strategic abut “priming the pump.” First and foremost,... [Read more]
