‘6 Little Ways to Delight Your Customers This Holiday Season’ – HubSpot
Jenny Beightol says, “It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe, returning customers account for up to 40% of a company’s revenue.
Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.
To help marketers refocus their retention plans — especially those in the ecommerce industry — I’ve put together six creative ways to keep your loyal customers coming back. Check them out below.
6 Little Ways to Reward Your Customers This Holiday Season
1) Offer a compelling discount.
By a compelling discount, I don’t simply mean “20% off your next order.” Instead, try a discount that will inspire your customer to continue shopping with you”.
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