Latest News

Andrea Steffes-Tuttle says, ““We got a $300,000 opportunity this week from live chat on our site.”I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results.It wasn’t easy, though. For many weeks,... [Read more]

Barry Schwartz says, “Google My Business has added a new metric to the insights section of the Google My Business dashboard. The new metric is photos; you can see how often people view your photos and compare that to your competitors.The features page documented that “insights are now available for photos.” You can now “see how your photos... [Read more]

Ginny Marvin says, “The decades-long effort to give states the power to collect sales tax on purchases made online from out-of-state retailers took another turn this week when the Supreme Court declined to hear a casechallenging a Colorado sales and use tax collection law. The decision not to hear the case opens up the potential for other states... [Read more]

Reuters team says, “Facebook Inc. said it had underreported the number of views on iPhone of content published by some publishers using its Instant Articles platform between Sept. 20 and Nov. 30.Publishers make money through ads on their posts.Facebook said on Friday that a recent update to one of its metrics had led to the issue and affected... [Read more]

Annie Pilon says, “Social media provides endless possibilities for small businesses. That means there are seemingly endless types of posts that you can share on different social media platforms. But when you need some extra inspiration, here are 50 different social media post ideas to use when creating content you can share with your followers.Social... [Read more]

Stefany Zaroban says, “Nonstore sales increased 11.9% year over year, a deceleration from October, and an indication that election fatigue’s effect on retail was short-lived.All in all, November was a good month for online retail, as new data released this morning suggests U.S. consumers spent a lot more on the web in November than they did... [Read more]

Marian Price says, “The days between Black Friday and Christmas pull in 50-100% more revenue than the rest of the year, making it an all-hands-on deck season for marketers. But what if you could make your marketing strategy more efficient and effective without a huge investment in time and resources?That’s the power of email marketing... [Read more]

Katie Del Angel says, ““We’d like to make our content more strategic, but we don’t have time to make it happen on this project.”Sound familiar? If so, you’re not alone. Whether you’re working within an agency or in-house at a brand, it’s all too common to hear people writing off content strategy as a time-consuming nice-to-have.If... [Read more]

In the last few years, a new photography effect has been adopted by large marketers and by photo artists, in general. It’s called cinemagraphsIt is a photograph in which one small area is moving, so it’s half-way between a still photo and a video.This new technique is taking the marketing world by storm. Marketers large and small are finding... [Read more]

Silvio Porcellana says, “It is becoming increasingly difficult for low budget app developers to get noticed in today’s crowded marketplace, due to the market saturation as well as a lack of a clear marketing strategy. Developing a strategy for promoting your app can mean the difference between a Flappy Bird and an Everpix.What’s Everpix?... [Read more]

Reuters team says, “Instagram’s user base rose to more than 600 million, the Facebook Inc. owned company said on Thursday, as new features helped it gain popularity.The photo-sharing app added 100 million users since June, when it last announced its 500 million user milestone, the company said in a blog post.Since then, the company launched... [Read more]

Ginny Marvin says, “Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported.The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes.In... [Read more]