Latest News
‘How to get the most value from your marketing metrics’ – Marketing Land
Tamar Weinberg says, “To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories:Intuitive — Your marketing decisions aren’t data-based; intuition drives them.Inspired — You value data and consider it in some way, shape or form.Intelligent — Marketing... [Read more]
‘8 Tips to Help You Find the Right Payment Platform for Your Business’ – Entrepreneur
Due team says, “When it comes to choosing the right payments platform for your business, you better do your research. Every business has different payment needs. Whether it’s cross-border payments or recurring billing, there is definitely a payment solution that best fits your business. If you’re in search for a solution, here are eight... [Read more]
‘Snapchat Spectacles: More About the Latest Social Media Craze’ – Business.com
Jesse Boskoff says, “Snapchat has just released its exclusive Spectacles, which are a pair of glasses that allow wearers to record video with just a tap of the finger. Videos are recorded for 10 seconds after each tap and can be upload straight to Snapchat. Once the short video clips are recorded by the glasses, they are stored in the Memories... [Read more]
‘The Anatomy of a Great LinkedIn Sales Message’ – HubSpot
Emma Brudner says, “If you’re using LinkedIn for sales correctly, you won’t insert an ask into your initial invitation to connect. It’s only after the prospect accepts your personalized connection request and you’ve diligently observed their behavior on the network that you can follow up with a meeting proposal.But just... [Read more]
‘Online Businesses Perfect for the Socially Inward’ – Small Business Trends
SBT team says, “Who wants to deal with the hustle and bustle of a 9 to 5? Waking up at the crack of dawn, rushing to your morning commute, bumping into a bunch of strangers along the way and drowning in client meetings for 8 hours. Doesn’t sound like too much fun, does it? The internet has become home to many introverted entrepreneurs. These... [Read more]
‘SEO and Digital Trends in 2017’ – MOZ
Gianluca Fiorelli says, “2016 is, finally, close to its end.It was an intense year, especially when it came to SEO and Google in particular. Because I’m deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of... [Read more]
‘How machine learning has made Google search results more relevant’ – Econsultancy
Nikki Gilliland says, “Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm. Essentially, the aim was to provide better and more relevant search results to users.According to a new study by Searchmetrics, the move has paid off.Here’s a bit more info on RankBrain and... [Read more]
‘4 Keys to Writing Content That Readers Will Love’ – Entrepreneur
Steve Lazuka says, “If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a purpose. Have you ever had what you thought was a great post idea, but it failed to resonate or, more importantly, get shared? It’s frustrating, but it doesn’t have to be. Writing content... [Read more]
‘Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]’ – Search Engine Land
Glenn Gabe says, “This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future.Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a Googler... [Read more]
‘Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic’ – MOZ
MOZ team says, “This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!”.Twitter Deep Dive: How... [Read more]
‘What were the biggest UX trends of 2016?’ – Econsultancy
Ben Davis says, “Chatbots are firmly on the radar (for good or bad), along with new tools and new business processes.Have a read of everything that stood out to our UX experts in 2016.And to improve your skills in this area, book yourself onto one of our training courses:Usability and Persuasion in Ecommerce TrainingUsability and User Experience... [Read more]
‘How the Podcast is Changing Advertising’ – Business.com
Jeremy Ryan Slate says, “The press tour has changed, it’s just a point of reality. The current trend may be something that will stick around for quite some time. The podcast has become the modern equivalent of the press tour, and one with much better ROI, due to host’s connection and influence with the listener.The podcast is the ultimate... [Read more]
