Latest News
‘Building a Beautiful Online Store: 15 Design Experts Share Their Tips and Advice’ – Shopify Blog
Dayna Winter says, “Think back to the last time you bought something online.Did you consciously think about the design of the site? Maybe not. If the design was doing its job, it wasn’t demanding attention. It was quietly allowing the products to shine, and helping you to make your purchase in the most seamless way possible.Now, think about... [Read more]
Spy on website visitors with heatmaps and behavioral recordings #ad
The new Convertifire by Stefen van der Vlog is an all-in-one tools to understand the behavior of your site visitors. Where on your site they decide to click through and buy; where they decide to give up and leave, and lots more.This new software provides the perfect addition to your Google Analytics data. Here are some of the additional data it can... [Read more]
‘5 Reasons Your Local SEO Company Isn’t Providing Results’ – Small Business Trends
Ronald Dod says, “Local SEO is one of the hardest SEO campaigns to run for a variety of reasons. The reasons vary, but here are some main reasons local SEO is so difficult:The local search pack is integrated with the search results.The local search pack is very difficult to influence positively.Results are very hard to track.Google changes... [Read more]
‘Can SEOs make local search great again in 2017?’ – Search Engine Land
Andrew Shotland says, “It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery.Mihm’s piece is a sober look at how Google has been leading us all down the path to... [Read more]
‘51% of US adults have bought something online via their cellphones [Pew data]’ – Marketing Land
Matt McGee says, “It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that.The latest... [Read more]
‘4 Businesses with Killer Branding Campaigns’ – Business.com
Blair Nicole says, “An overwhelming number of new businesses hear the term “branding” and run scared in the other direction. There’s a startling misconception that branding is something that only big, established businesses need to worry about. The reality is quite the opposite. Every brand, especially a new business, needs a voice. Every... [Read more]
‘Why Trying to Add Personalization to Websites Has Failed’ – Entrepreneur
Liraz Margailt says, “The cynics among us would say that the new year gives people a new start on old habits. And despite great leaps in innovative technology and know-how, when it comes to the world of high tech, some digital businesses seem no different from the masses who fail to achieve their resolutions after several weeks or months of trying.For... [Read more]
‘Snapchat Spectacles: A Simple Guide for Marketers’ – HubSpot
Sophia Bernazzani says, “A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”Video content has exploded on social media: Videos are watched by 82% of Twitter users,... [Read more]
‘What were the biggest ecommerce trends in 2016?’ – Econsultancy
Nikki Gilliland says, “Next up in our series of yearly roundups, we’re looking at the year in ecommerce.So, what were the biggest trends and talking points?For more on this topic, check out these training courses from Econsultancy:Ecommerce and Online Retailing TrainingConversion Optimisation – How to Deliver Digital Growth TrainingFocus... [Read more]
‘Conventional Writing Wisdom You Can Ignore, Effective Immediately’ – Copyblogger
Sonia Simone says, “Ever heard the term negativity bias?Briefly stated, it means that we’re wired to notice things that suck far more than things that rock.I had a hilarious (and productive) example of this when I asked this question on TwitterI got more than enough replies to fill my podcast episode. In fact, I got so many good answers... [Read more]
‘Featured Snippets: From Start to Finish’ – MOZ
Dr. Peter J. Meyers says, “You’ve been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking “#0,” but you might be left wondering where to start. How do you find questions, determine... [Read more]
’10 Awesome Online Courses for Only $10′ – Entrepreneur
Entrepreneur team says, “What if we told you there was an awesome opportunity to invest in yourself, improve your knowledge, and take your skills to the next level … for only $10?We thought that might get your attention.Udemy offers thousands of online courses that movers, shakers, and entrepreneurs like you can enroll in to better themselves... [Read more]
