Marry-Rose Sutton says, “The holidays are a bustling time for many online businesses, and the period between October and early January—which is jam-packed with opportune events like Black Friday, Super Saturday, and Boxing Day—can be the savvy retailer’s most profitable season.

Less auspicious is the dreaded slump that invariably follows in the holidays’ wake.

Since mid-November, I’ve experienced a huge increase in sales at The Stockroom, Shopify’s own ecommerce store for entrepreneurs. While this new revenue created a lot of excitement—and an equal amount of logistical stress—I started to worry about what would happen when the holiday madness died down.

Concerned that my January would be filled with nothing but broken New Years Resolutions, I started researching the best ways for The Stockroom to sustain the sales spike we’re experiencing over the holidays”.

Make the Most out of Your Seasonal Success with Product Reviews

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