Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Productizing Your Services for Highly Profitable Leads and Sales’ featuring Mike Buzinski.It covers the following:Why Product Market Fit Is the Foundation for Marketing and ScalingHow to Articulate a Precise Product Market FitOutline the Immediate Custom Journey Milestones & Implement the Bowtie FunnelName and Productize Your OfferingDefine Your P3P: The Perfectly Profitable Prospect Profile.Social... [...]

This is a reminder for the MarketingProfs webinar on September 25, 2025.Lead nurturing is essential to build trust with prospects, guiding them through the buyer’s journey with relevant engagement. It increases conversion rates by turning interested leads into loyal customers over time.MarketingProfs is hosting a webinar, ‘Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture’ on Thursday, September 25, 2025, at 2.00 pm ET.The MarketingProfs team says, “Today’s buyers expect relevant content that feels personal every step of the way.... [...]

Lead generation brings in potential customers, while nurturing builds trust and guides them through the buyer’s journey. Together, they ensure stronger conversions and long-term customer relationships.Digital Marketing Depot has published a new ebook, ‘DMI Guide to Lead Generation and Nurturing’.Kelsey Jones says, “Today’s marketers know that simply capturing leads isn’t enough, you need to qualify, nurture, and convert them effectively.A core marketing task, it’s generating high-quality leads that matters. This means you need to know your audience and leverage... [...]

Lead nurturing is essential to build trust with prospects, guiding them through the buyer’s journey with relevant engagement. It increases conversion rates by turning interested leads into loyal customers over time.MarketingProfs is hosting a webinar, ‘Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture’ on Thursday, September 25, 2025, at 2.00 pm ET.The MarketingProfs team says, “Today’s buyers expect relevant content that feels personal every step of the way. But how do you personalize without overcomplicating?Join Andrew Marotta,... [...]

This is a reminder for the DMD webinar to be held on August 7, 2025.Converting more leads with AI involves using intelligent tools to personalize interactions, automate follow-ups, and analyze buyer behavior in real time. This results in higher engagement, faster responses, and improved conversion rates.Digital Marketing Depot is hosting a webinar, ‘The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI’ on Thursday, August 7, 2025, at 1.00 am EDT.The DMD team says, “In this session, you’ll get a modern playbook for using AI to capture,... [...]

Converting more leads with AI involves using intelligent tools to personalize interactions, automate follow-ups, and analyze buyer behavior in real time. This results in higher engagement, faster responses, and improved conversion rates.Digital Marketing Depot is hosting a webinar, ‘The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI’ on Thursday, August 7, 2025, at 1.00 am EDT.The DMD team says, “In this session, you’ll get a modern playbook for using AI to capture, qualify, and convert more leads—without adding strain to your... [...]

Lead generation is essential for sustaining business growth by constantly filling the sales pipeline with potential customers. A strong lead strategy helps convert interest into revenue and builds lasting customer relationships.HubSpot contributor Allie Decker has published an article 30 creative lead generation ideas to try.She says, “Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported... [...]

Offering freebies is a powerful way to attract potential customers, build trust, and encourage engagement. They create goodwill and can lead to increased brand awareness and conversions.HubSpot contributor Mandy Bray has published an article featuring useful tips on using freebies to optimize your lead generation.She says, “In most purchasing decisions, customers perform a mental cost-benefit analysis to determine whether a purchase is worth the cost and risk.With freebies, however, an interesting phenomenon takes place. Psychologists have found that labeling an item as “free” skews... [...]

B2B lead generation tools are essential for identifying, attracting, and nurturing potential clients efficiently. They streamline prospecting, enhance targeting accuracy, and boost conversion rates through data-driven insights.HubSpot contributor Olivia Deng has published an article featuring 20 best B2B lead generation tools.She says, “While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals intent about product interest by providing other useful information and engaging further with... [...]

Using AI to optimize your website enhances user experience through personalized content, smart chatbots, and adaptive design. It also improves SEO by analyzing visitor behavior and automating performance insights for better search rankings.Orbit Media Studios has published a new video, ‘How to Use AI to Optimize Your Website for Lead Generation’ featuring Andy Crestodina.It covers the following:Prompt for generating a persona Take a full-page screenshot of the page Prompts for conversion optimization Prompts that check for use of supportive evidence Prompts for better calls... [...]