This is a reminder for the Adweek webinar to be held on May 15, 2024.Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision.Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET.Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for... [...]

Social media guidelines serve as the cornerstone for navigating the dynamic landscape of digital interaction. They provide a framework for users to understand best practices, etiquette, and boundaries in online communication. By outlining expectations and offering practical advice, these guidelines empower individuals and organizations to engage responsibly, foster positive relationships, and mitigate potential risks in the virtual realm.HubSpot contributor Erika Heald has published an article on writing effective social media guidelines to protect your brand.She says, “The length of your... [...]

This is a reminder for the DMD webinar to be held on May 7, 2024. Social-first brands are repositioning social media at the core of the entire brand and customer experience. Deloitte Digital research reveals that these leading organizations achieved an average revenue increase of 10.2% as a direct result of their social strategies.Digital Marketing Depot is hosting a webinar ‘Retail Trends Masterclass’ on Thursday, May 9, 2024, at 1.00 pm EDT.The DMD team says, “Join Kenny Gold, US Head of Social, Content, and Influencer at Deloitte Digital and Christina Kavalauskas, US Group... [...]

Harnessing AI for social media streamlines content creation, optimizes scheduling, and enhances audience targeting, maximizing engagement and amplifying brand presence. By analyzing vast data sets, AI empowers brands to understand trends, sentiment, and user behavior, facilitating strategic decision-making for impactful social media campaigns.Orbit Media Studios has published a new video ‘6 Unusual Ways to Use AI for Social Media’ featuring Andy Crestodina.The Orbit Media team says, “There are much better ways to use AI to drive social media results. This video shows how to... [...]

A well-crafted social media strategy serves as the compass guiding brands through the vast digital landscape, fostering meaningful connections, driving engagement, and amplifying brand awareness. It’s the heartbeat of modern marketing, enabling businesses to cultivate communities, spark conversations, and ultimately convert followers into loyal advocates.Digital Marketing Institute is hosting a webinar ‘Create a Social Media Strategy for Success’ on Wednesday, May 22, 2024.The DMI team says, “Sometimes, working in social media can feel like you’re chasing the wind.... [...]

Social-first brands are repositioning social media at the core of the entire brand and customer experience. Deloitte Digital research reveals that these leading organizations achieved an average revenue increase of 10.2% as a direct result of their social strategies.Digital Marketing Depot is hosting a webinar ‘Retail Trends Masterclass’ on Thursday, May 9, 2024, at 1.00 pm EDT.The DMD team says, “Join Kenny Gold, US Head of Social, Content, and Influencer at Deloitte Digital and Christina Kavalauskas, US Group Strategy Director, Social Innovation and Operations at Deloitte... [...]

Instagram is a powerhouse for marketing, reaching millions with visual allure. Harness its vibrant platform to engage, captivate, and grow your brand’s presence exponentially.HubSpot contributor Erin Rodrigue has published an article featuring 100+ Instagram stats you need to know in 2024.She says, “It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes.That‘s where the Instagram stats come in. There’s a lot of research about... [...]

AI for marketing leverages machine learning algorithms to analyze vast datasets, enabling personalized customer experiences, targeted advertising, and predictive analytics for optimized campaign performance. By automating tasks like customer segmentation and content optimization, AI empowers marketers to make data-driven decisions and achieve better ROI.Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Remaining Relevant in an AI World’ featuring Ben Angel.This episode... [...]

Women in digital marketing are driving innovation, creativity, and leadership, shaping the industry’s evolution. Their diverse perspectives and talents contribute significantly to the dynamic landscape of digital marketing.Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Foster Safe Spaces for Women in Digital Marketing’ featuring Amy Vaughan.This episode covers the following:The Key Components of a Successful Membership Model for a Business or AgencyHow to Identify and Understand... [...]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision.Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET.Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You... [...]