Silverpop has released a free white paper titled “Multiscreen Email Design Strategy: Tips for Connecting Across Devices”.The Silverpop team says, “With new mobile devices popping up every month and usage rising, marketers are scrambling to provide an optimum customer experience across these platforms. Download our ebook and get tips for developing an email design strategy that’s appropriate for all the screens your customers are using to interact with your business. You’ll learnWhy it’s critical to shift from “mobile-first” to “multiscreen”The... [...]

Alexis Neely & Jeff Johnson are hosting a webinar on Wednesday, February 27 at 1.00 pm EST. The topic of the webinar is “How to Make Sure the Holes in Your Business Foundation Aren’t About to Suck Away All the Business You Are Working So Hard to Get”.Webinar DetailsOrganizer:  Alexis Neely & Jeff JohnsonTopic: How to Make Sure the Holes in Your Business Foundation Aren’t About to Suck Away All the Business You Are Working So Hard to GetDay/Date: Wednesday, February 27Time: 1.00 pm EST – Time Zone ConverterRegister for webinar details.‘How to Make Sure the... [...]

Citrix Online is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Making the Business Case for Social Media”.Citrix Online team says, “Social media can positively impact everything from corporate culture to marketing to sales. So how do you articulate those benefits to leadership in a way that will earn their investment?Join Amber Naslund, co-founder of SideraWorks, as she reveals how to make a business case for social media initiatives in your organization”.Webinar DetailsOrganizer:  Citrix OnlineSpeaker: Amber Naslund,... [...]

Citrix Online is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Making the Business Case for Social Media”.Citrix Online team says, “Social media can positively impact everything from corporate culture to marketing to sales. So how do you articulate those benefits to leadership in a way that will earn their investment?Join Amber Naslund, co-founder of SideraWorks, as she reveals how to make a business case for social media initiatives in your organization”.Webinar DetailsOrganizer:  Citrix OnlineSpeaker: Amber Naslund,... [...]

ExactTarget has released a free guide titled “140 Mobile Marketing Tips & Tricks”.The ExactTarget team says, “The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts.In this guide you’ll learn:Strategies for effective SMS and Push communicationsHow to incorporate mobile into your marketing mixTactics to increase mobile engagement and conversionsWe’re all in hot pursuit of knowing how to effectively deliver the right messages,... [...]

Citrix Online is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Making the Business Case for Social Media”.Citrix Online team says, “Social media can positively impact everything from corporate culture to marketing to sales. So how do you articulate those benefits to leadership in a way that will earn their investment?Join Amber Naslund, co-founder of SideraWorks, as she reveals how to make a business case for social media initiatives in your organization”.Webinar DetailsOrganizer:  Citrix OnlineSpeaker: Amber Naslund,... [...]

Yesmail has released the “2013 Yesmail Email Design Lookbook”.The Yesmail team says, “Are your email campaigns missing pieces of flare? Download Yesmail’s annual lookbook to learn email design practices that contribute to better open, click-through and conversation rates.  The lookbook showcases real-world email campaigns that incorporate cutting edge design concepts, such as:Mobile scalable hybrid layout—one layout for big and small screens alike that’s 100% readable and functional, with no zooming or pinching required Dynamic content display—message content... [...]

HubSpot has released a free ebook titled “How to Attract Customers with Twitter & Vine”.The HubSpot team says, “The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.Our ebook, with... [...]

Silverpop has released a free ebook titled “10 Ways to Make the Case for Marketing Automation”.The Silverpop team says, “Thinking about making the move to marketing automation, but need to convince a results-oriented, cost-conscious management team to invest in the technology? Download our tip sheet and use these 10 examples, complete with real-life success stories, to explain how marketing automation enables you to …Increase efficiency and productivityGo multichannel with your communicationsDeliver the right message at the right timeDrive conversions and revenue”.Silverpop’s... [...]

HubSpot has released a free ebook titled “How to Make Love Not Spam”.The HubSpot team says, “It’s safe to say we’ve all received spam at one time or another. Whether it came in the form of an email, a catalog, a phone call, or a pop-up, spam is pretty easy to come by. These unsolicited messages cost American firms and consumers almost $20B annually. If spam comes at such high costs, why are marketers still spamming us?This ebook will dive into the “easy-way-out” strategies that spammers employ to run their marketing, and compare them to the lovable route true... [...]