HubSpot has released a free guide titled “An Introductory Guide: How to Use Twitter for Business”.The HubSpot team says, “42% of Twitter users follow brands or companies — is your business one of them?Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses interested in mastering the basics of Twitter, we’ve put together a complete explanation of how to use Twitter for business.Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations... [...]

If you are selling gardening equipment or baby strollers or anything else, you want to get your message in front of people interested in your topic. And Facebook has members who are interested in just about any topic your product addresses.The key to profitable Facebook ads is careful targeting so you only get (and pay for) clicks from people likely to buy. James Renouf has just released FB Target ID, and it handles about 90% of the work of finding the people you are looking for.This software is hosted on Renouf’s server. You use it to drill into a Facebook group to find all its member... [...]

HubSpot has released a free guide titled “A Guide to Killer Marketing Content”.The HubSpot team says, “Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. But constantly coming up with new content ideas can be challenging.Learn how to keep your content flowing with our new ebook, “A Practical Guide to Killer Marketing Content,” which provides a step-by-step approach to help you handle the demands of constant content creation.In this 38-page guide, you will learn:How to build buyer personas to... [...]

Bronto has released a free guide titled “Retailers’ 2013 Marketing Guide”.The Bronto team says, “Let’s face it, some “trends and predictions” reports are, well, rather predictable. What commerce marketers need are upcoming trends, on-target predictions and actionable advice from in-the-trenches experts.Written by marketing strategists who provide revenue-driving guidance to retailers on a daily basis, this guide provides need-to-know information and includes examples from top retailers showing these trends in action.Topics include:Using past purchase... [...]

HubSpot has released a free guide titled “How the New Facebook News Feed Changes Your Content Strategy”.The HubSpot team says, “On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history.In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design.These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to... [...]

ClickTale has released a “Website Optimization Project Template”.The ClickTale team says, “This PPT template provides a turnkey, comprehensive baseline for your next optimization project.  Whether you would like to increase conversion rate, or find better website monetization tactics, this template covers all of the steps you need to achieve your goal.We’ve designed this project template to help you structure a full optimization program including:Identifying enhancements that deliver the biggest winsLowering form and cart abandonmentIncreasing user engagementStreamlining... [...]

ExactTarget has released a free guide titled “Cross-Channel Checklist”.The ExactTarget team says, “2012 was a thrilling year for cross-channel marketing, and the forecast for 2013 looks even brighter. As your company moves into the new year, you may be wondering where to start with your marketing efforts.In this white paper paper, we’ll show you how eBags drove sales with their cross-channel back to school campaign, Bag an iPad. You’ll learn how eBags used ExactTarget’s Interactive Marketing Hub, complete with applications like ExactTarget SocialPages™, ExactTarget... [...]

HubSpot has released a free collection of ‘101 Companies Rocking Social Media’.The HubSpot team says, “It seems like social media is everywhere, and every marketer is clamoring to get in the game.And it’s no surprise why: the time most consumers spend on social media has grown over 250% in just the past two years.It’s becoming more and more evident that companies must be present and engaging with their audience on social platforms.But how do you make your social media presence stand out from the rest?Grab our free collection of 101 Companies Rocking Social... [...]

StrongMail has released a free guide titled “13 Cross-Channel Marketing Strategies for 2013”.The StrongMail team says, “Download this guide to see how you can graduate your campaigns into an arena of real-time relevance generating significant performance increases and outpacing your competition.Key things you will learn:How to increase relevanceStrategies for using data to drive better marketingInsight for maintaining engagement across multiple channels”.StrongMail’s ’13 Cross-Channel Marketing Strategies for 2013′ Guide [...]

HubSpot has released a free PowerPoint Template on ‘How to Create Five Fabulous Infographics in PowerPoint’.The HubSpot team says, “Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.The hard part, of course, is finding the time and resources to create these infographics.That’s why we’ve created five fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right... [...]