HubSpot has released a free chapter from the book ‘The Science of Marketing’ by Dan Zarella. The chapter is titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Twitter isn’t all unicorns-and-rainbows. It’s numbers, data, hard facts and science. Learn how to get more out of your Twitter efforts with this free excerpt chapter on Twitter from Dan Zarrella’s upcoming book The Science of Marketing. In this chapter, you’ll learn: How to get more followers. The data behind retweets. What behaviors get more clicks. How... [...]
Archive for the 'Facebook marketing' Category
Third Door Media is hosting a webinar on Thursday, May 30 at 1.00 pm EDT. The topic of the webinar is “Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement”. The TDM team says, “Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up to four times higher than conventional visitors. This rapid evolution in consumer behavior is creating big opportunities for brands that integrate... [...]
HubSpot has released a free cheat sheet titled “The Six Marketing Metrics Your Boss Actually Cares About”. The HubSpot team says, “As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss?In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 12-page cheat sheet, you’ll find: 6... [...]
HubSpot has released a free ebook titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Looking for practical, actionable, and trustworthyadvice to start improving your marketing immediately? We asked experts from different corners of the marketing industry to reveal some of their best tips. This collection includes brilliant bits of wisdom and advice about topics such as content creation, SEO, public relations, Twitter, and lead generation. Expert contributors include: Ann Handley, CCO, MarketingProfs; co-Author, Content Rules Jay Baer, Founder... [...]
Marketo has released a guide titled “5 Ways to Encourage Customers to Share Your Content”. The Marketo team says, “Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage them to share your content, including ways to: Turn sharing into a game Identify, recognize, and reward influencers Appeal to altruism Give them something exclusive Let them co-create value Empower... [...]
Somebody said, “It’s not bragging if you have done it.” “Harry Styles” did it; he got 10,030 fans in 24 days. Find him on Facebook and see how many he has now. In Facebook Community Report, you can find out how it’s done. The process starts with ultra-cheap Facebook ads. Or, if you don’t want to pay anything, there’s a free alternative. That’s how he got the initial fans. The second step is to grow these opt-in leads into a larger an larger community. The viral aspects of Facebook make it an ideal vehicle for this growth. Once you have grown... [...]
StrongMail has released a free guide titled “Mobile Email Optimization Success Guide”. The StrongMail team says, “Research shows that by the end of 2013, nearly 2 out of every 3 emails will be viewed on some type of mobile device. With 80% of consumers having trouble viewing emails on mobile devices, and almost the same percentage deleting ones which don’t display correctly, marketers must catch up with the pace of mobile consumption. Download this mobile optimization success guide to see how brands are tackling this forefront and get actionable tips on how you can design your... [...]
HubSpot has released “2013 State of Inbound Marketing Annual Report”. The HubSpot team says, “For the third year in a row, marketers are increasing their inbound spending nearly 50%. What have these marketers discovered? Why have they interrupted their traditional methods to adopt inbound marketing? Download HubSpot’s 5th Annual State of Inbound Marketing Reportfor answers to these questions, and more. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs,... [...]
Third Door Media is hosting a webinar on Thursday, May 30 at 1.00 pm EDT. The topic of the webinar is “Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement”. The TDM team says, “Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up to four times higher than conventional visitors. This rapid evolution in consumer behavior is creating big opportunities for brands that integrate... [...]
If you market to offline professions (in particular, if you serve these huge niches: general dental offices, insurance agents of several types, and realty / property managers) this new kit from Luther Landro is for you. As you may know, Landro is well-known for his offline marketing aids and software. He calls this latest kit Offline Professional Mind Control. Landro shows you how to use Facebook to get clients to call you, so you can finally give up cold calling. Landro has found a way to reduce the hassles and costs involved with Fan Pages (no SSL; really?), and he shares them in this new product. Besides... [...]