‘Marketing automation: five insights you must consider’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”.
Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales.
Here’s how to achieve similar returns on your own automated marketing efforts.
In the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of:
- A person’s roles and responsibilities.
- Specific business pains that need resolution.
- Their position in the buying process.
- Any previous interactions with your bran“.
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