The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”.

Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales.

Here’s how to achieve similar returns on your own automated marketing efforts.

1. Targeting

In the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of:

  • A person’s roles and responsibilities.
  • Specific business pains that need resolution.
  • Their position in the buying process.
  • Any previous interactions with your bran“.

Marketing automation: five insights you must consider

‘Econsultancy’ Blog

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