‘3 keys to optimize your programmatic ad buys’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “3 keys to optimize your programmatic ad buys”.
Tom Manvydas says, “Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth.
Part of the problem is that the role of the technology platform in the media-buying process is often misunderstood. While many marketers use third-party platforms for programmatic media buying – bid on the right impression, at the right time, place and price – the objectives of their ad campaigns are often at odds with the financial health of the platform“.
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