Kaleigh Moore says, “You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few topics that online readers have seen time and time again—and at this point, they’re just becoming noise. An Algoso survey found that 88% of people read blogs because they want analysis and opinions, while 74% wanted information on trends within a sector or to learn from others’ experiences“. 5 Blog Topics You Need to Stop Writing About ‘Entrepreneur’... [...]

Blathnaid Healy says, “Video bloggers who want to endorse products to their millions of fans in the UK will now have to follow a new set of rules released by the advertising watchdog on Wednesday. See also: 8 YouTube channels to watch in 2015 The Committees of Advertising Practice’s guidance outlined how vloggers should deal with common advertising scenarios in an effort to clear up the sometimes opaque arrangements they have with brands around products featured in their videos. The rules apply to any video targeting UK consumers, sister organisation the Advertising Standards Authority... [...]

In her latest post onHubSpot , Mimi An says, “We’ve all dreamt about writing a blog post so good that it generates more and more traffic each month after it’s published. Sounds like a pipe dream … right? Turns out, this isn’t a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. In fact, in the inaugural HubSpot Research report, Compounding Blog Posts: What They Are and Why They Matter, analysis of traffic from nearly 20,000 customer... [...]

Graham Charlton says, “I recently read a post on Hubspot, looking at the tactic of reusing older blog content to attract extra traffic and links.  In a nutshell, older posts are updated and republished as new. This means they benefit from promotion on Twitter, in emails, and the attention that comes with being the latest post on the site. I’d come across this idea before but had dismissed it. However, while I have a couple of reservations about the tactic, I was interested enough to experiment so we’ve been trying this tactic over the last month. Republishing older posts: pros... [...]

Pamela Vaughan says, ““How do I grow traffic to my blog?” It’s one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers.  On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog — whether it’s in its infancy, or it’s been around for years. We’ve even blogged about it once before. But even though we’ve always had... [...]

Frederic Lardinois says, “Skyscraper launched last year as a pretty straightforward blog advertising service with a focus on helping bloggers make money through direct ad sales. That’s still a main part of its business, and it is currently serving up more than 1.5 million ads every day, but as its co-founder Paul Burger told me last week, the company’s focus is slowly shifting to becoming a full-service blog monetization service that “covers all bases.” Until today, Skyscraper was only available as a closed beta, but it’s now open for all. Today, Skyscraper is also launching its... [...]

Lindsay Kolowich says, “Writing blog posts and other content takes time — time you and your team might not feel like you have to spare. And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines. How can you maintain a great company blog when you and your team are juggling so many other marketing responsibilities? For many marketers, the answer is hiring freelance writers. The demand... [...]

Kristen Dunleavy says, “Emma Johnson’s blog, Wealthy Single Mommy, is more than practical dating and finance advice for single moms. It’s a support community for women everywhere. “Nobody was speaking to me or my peers,” Emma said. “We have our own stories, challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.” Today, Emma has a loyal fanbase (an email list of 6,000 and 50K monthly website visitors) and makes regular appearances on CNN, NBC’s Today Show, and NPR, just to name... [...]

Lindsay Kolowich says, “You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images? Luckily, you don’t have to be a designer to create awesome graphics for... [...]

Ginny Soskey says, “The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish... [...]