The latest ‘Econsultancy’ blog post is titled “Five reasons marketers should code (and how to start)”. Ben Davis says, “It’s no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it’s run by Econsultancy in London). The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer’s life where coding knowledge comes... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Web Marketing Today’ blog post is titled “Grids Are Crucial to Good Web Design”. Drew Coffin says, “Whether you are using a prebuilt, responsive, CSS-based grid system or simply designing around guides in Photoshop, grids provide structure and clarity to web design. Using a grid framework makes the design process easier and the resulting websites cleaner. Grids are crucial to good web design. The article helps understand the process of designing with grids. The Basics A grid is a set of lines that position different elements. Good designers tend to establish grids automatically... [...]
The latest ‘Econsultancy’ blog post is titled “Why more emails at Christmas almost always means more money”. Parry Malm says, “On Monday, I answered some questions for Econsultancyabout optimal email frequency at Christmas, and apparently I ruffled a few feathers. What can I say, I’m a Parry-iah (see what I did there?). The following blog post will rub some people the wrong way. My good name may get dragged through the mud. But, what can I say, with playful glee here comes an erudite, iconoclastic viewpoint. My point is this: retailers who send out more (not... [...]
The latest MOZ blog post is titled “9,000 Uniques in One Day: A Viral Marketing Case Study”. ViperChill says, “There’s a lot of buzz about viral marketing, and sometimes it stems from unexpected places. This post dives into a case study of my own — a site that gained traction when it hit the front page of Hacker News — and details some advice I learned along the way”. 9,000 Uniques in One Day: A Viral Marketing Case Study MOZ Blog [...]
The latest post on ‘Mashable’ is titled “Pinterest Hires Newspaper President to Head Content Partnerships”. Kurt Wagner says, “Pinterest confirmed that San Francisco Chronicle President Joanne Bradford will step down at the end of the month to join Pinterest as head of partnerships. The news was first reported by the Chronicle.Bradford oversaw the Chronicle’s digital and marketing efforts, but was only at the newspaper for six months following three years as chief revenue and marketing officer at Demand Media. Bradford has also held revenue and marketing positions with Yahoo and Microsoft“. Pinterest... [...]
The latest ‘Econsultancy’ blog post is titled “How to use Google Analytics and SMS to increase sales”. Peter Tanham says, “If you run an ecommerce site, you probably use email to announce sales, engage customers and drive repeat purchases. But now that the vast majority of your customers use smartphones, you can follow the lead of most large ecommerce sites which are using SMS just like email to drive repeat visits and purchases. If you collect mobile phone numbers and have permission to text them, include links in your SMS back to your site (also known as Smart... [...]
The latest article on HubSpot blog is titled “Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It”. Meghan Keaney Anderson says, “I’m going to own up to something: When AT&T’s It’s Not Complicated commercials come on, I stop fast-forwarding. In fact, if it’s a new one and I’ve missed the first few seconds, I’ll press stop on my DVR, rewind it, and watch the commercial from the start. Now that’s good marketing if a company’s ad can get me to do that. The genius behind the commercials, which were created... [...]
The latest article on ‘MarketingProfs’ is titled “Outbound Marketing Strategies Are Still Effective”. Henry Schuck says, “There’s been plenty of speculation touting the death of outbound marketing. But a recent survey reveals the speculation to be greatly exaggerated. In fact, outbound marketing is still efficient for driving leads and sales. DiscoverOrg recently surveyed 1,000 IT executives at a variety of firms, from Fortune-ranked companies to small and medium-sized businesses. The results show marketers should be careful not to ignore traditional marketing strategies. Here’s... [...]
The latest post on ‘Mashable’ is titled “Why Digital Marketers Should Consider Latin America”. IMS team says, “With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration — Twitter, Netflix and Waze are examples of businesses that have scaled in Latin America. And with the 2014 World Cup and the 2016 Summer Olympics set to take place in Brazil, big things are on the way for Latin America and its economies.But beyond the... [...]
The latest article on Business Insider is titled “The Time Has Come: This Is The First Ad On Instagram”. Jillian D’onfro says, “The fateful day has come: Ads have officially entered your Instagram news feed. We knew they were coming and what they would look like for a while now (and even how to get rid of them), but this Michael Kors advertisement is the first loose in the wild. Below is the actual photo, though when you see it on your feed it will be clearly marked “sponsored.””. The Time Has Come: This Is The First Ad On Instagram Business Insider [...]