Educational video ads combine learning with marketing, offering value-driven content that informs while engaging audiences. They build trust by positioning brands as helpful guides, not just sellers.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Educational Video Ads: The Secret to More Leads and Sales’ featuring Aleric Heck.It covers the following:Why Marketers Should Use Video AdsThe Value Ad Framework: Hook... [...]

Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person... [...]

Neil Patel has published a new video, ‘What Top 1% Marketers Know About Google Ads’.The video covers the following:-The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) -Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person studyHow bad data tricks you into killing winning campaigns (and what to track instead)The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.Neil... [...]

Neil Patel has published a new video, ‘How the Top 1% of Marketers Make Google Ads Profitable’.He says, “You’ll learn the invisible system that separates money-making marketers from the ones who just feed the machine. If you want to turn Google Ads from a slot machine into a growth engine, this is the video you can’t afford to miss.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top... [...]

Search Engine Journal has published an article on why Google Ads fails B2B and how to fix it.The SEJ team says, “The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving multiple stakeholders.This guide will help you modify Google Ads to perform better for B2B paid marketing campaigns.Issue 1: AI Automation Optimizes For The Wrong B2B ObjectivesGoogle’s AI-powered automation creates the biggest challenge for you at this time.Why? The actions... [...]

If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening.Search Engine Journal is hosting a webinar, ‘The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself’ on Thursday, July 17, 2025, at 2.00 pm ET.The SEJ team says, “Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary... [...]

Audience-centric intelligence focuses on gathering and analyzing data to deeply understand audience behavior, preferences, and needs. It enables marketers to create more personalized, relevant, and effective campaigns.EMARKETER is hosting a webinar, ‘Audience-Centric Intelligence: Using Shopper Audiences to Improve Performance’ on Wednesday, June 25, 2025, at 2.00 pm ET.The EMARKETER team says, “First-party customer data is key to understanding the modern shopper journey and identifying, engaging, and converting target audiences.Join us live for an exclusive webinar,... [...]

Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance.EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 23, 2025, at 2.00 pm ET.The EMARKETER team says, “Ad budgets are under more scrutiny than ever, and it’s time to ditch the metrics that don’t show marketing as an investment that drives business results.In this Tech-Talk Webinar, GroundTruth and... [...]

Google Ads benchmarks provide average metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate across industries, helping marketers assess performance. Understanding these benchmarks allows businesses to set realistic goals and optimize ad spend effectively.Search Engine Journal has published a new article answering the question, ‘What Are Good Google Ads Benchmarks In 2025?’.Brooke Osmundson says, “Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as:“Is this a good... [...]

Campaign-specific goals in Google Ads help tailor your ad strategy to achieve precise outcomes like website traffic, lead generation, or sales. Setting clear goals ensures your campaigns are optimized for the right audience, bidding, and ad formats.Search Engine Land contributor Heather Brousell has published an article answering the question ‘Why campaign-specific goals matter in Google Ads?’.She says, “Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static.The urge to keep things simple – one set of goals for the whole... [...]