An influencer is a person or group that has the ability to influence the behavior or opinions of others. Influencer marketing is one of the best ways to improve your marketing revenue.Forbes contributor Joe Escobedo has shared four tips to help marketers find out right influencers for their marketing.Escobedo says, “Here’s a shortlist of what brands should look for before sealing deals with influencers.1. Professional background and knowledgeIt’s common practice for businesses to screen potential employees. Influencers shouldn’t be an exception. It’s imperative for brands and... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies.Fishkin says, “When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant”.How Google Gives Us insight into Searcher Intent Through the... [...]

Influencer marketing is growing fast and has become one of the most favorite options for the brands and marketers today. eMarketer has published an interview with Rob Trauber and Zackary Cantor on importance of data in influencer marketing.eMarketer team says, “The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming... [...]

The Small Business Trends team has published two more videos on influencer marketing.The following video features Rachel Honoway talking about the importance of disclosure in influencer marketing. In the second video Geno Prussakov of AM Navigator shares tips on measuring influencer marketing. [...]

Authenticity is the most important element that can help you win at your marketing game. While making influencers build your business online, the same has to be applied. By passing on authentic messages to and through influencers you can establish your brand.The Small Business Trends team has published a video interview with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong networks through authentic connections and kindness.Here is the video interview. [...]

Influencer marketing helps you to tap into an existing community of engaged followers. It is a tactic that helps you to generate greater revenue with minimum of investments.HubSpot columnist Carla Cook has shared ten influencer marketing campaigns that can inspire the marketers to build their own campaigns.Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below, and decide for yourself: Is influencer marketing... [...]

Google has launched ‘Pay with Google’ online payment system. Pay with Google will allow users to check out quickly from a wide range of websites.Google’s Pali Bhat says, “If you’ve ever paid for something on your phone or tablet, you know just how frustrating checkout can be. Maybe you had to fill in a bunch of forms. Maybe your session timed out. Maybe you encountered an error and had to start all over again. Back in May, we shared a sneak peek of how paying with Googlewould help you skip all that. And starting today you can now speed through online checkout on many... [...]

Influencer marketing is one of the key drivers on the social media today. It is also seen as one of the most cost-effective ways to start of off your marketing process.Entrepreneur columnist Joel Contartese has shared five things that marketers should know about the influencer marketing.Contartese says, “I’ve worked with countless clients on influencer marketing programs, in the process managing over $10 million. Along the way, I’ve learned that the most successful influencer marketing campaigns have elements in common. Here is my advice to brands and to marketers as they consider... [...]

Digital Marketing Depot is hosting a webinar on ‘5 Steps to AMP Up Your Call Conversions’ on Thursday, October 19  at 1.00 pm EDT. The webinar will focus on how to use Google AMP for enhancing the marketing revenue.The DMD team says, “Join our AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities.Attend this webinar and learn:AMP’s bottom-line gains (or losses).How... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin talking about the 10 things that do not affect Google rankings.MOZ team says, “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about”.10 Things that do not affect your Google... [...]