‘What makes great ecommerce product page copy?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What makes great ecommerce product page copy?”.
Graham Charlton says, “Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer’s descriptions on their pages.
Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.
It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions”.
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